“…Given the sharp and succinct articulation of the problem statement ( necessity , importance , usefulness/relevance , and urgency ), this article endeavors to offer guidelines for advancing theory and practice through critique and change ( aims ) based on the current author's experience as an academic and administrator ( triangulated source of credibility and rigor ). Through these guidelines (i.e., the “ how ”), which builds upon a past editorial on how to choose a good topic (which, when extrapolated, could be used to choose a good cause for critique and change) (Lim, 2023a), it is hoped that people (e.g., professors, professionals, policymakers) in the future will be able to develop good critiques of the status quo (i.e., the “ what ”) so that they can propose exciting and meaningful changes that would advance or empower the advancement of knowledge (or know‐how), and by extension, improve their prospects of successful pitching (e.g., publishing in premier journals, securing projects) while shaping the future of theory (i.e., academic) and practice (i.e., industry, society) (i.e., the “ so what ”).…”