dtssehs
 2019
DOI: 10.12783/dtssehs/icesd2019/29849
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Choose Chinese Medicine Daily Consumption Brand Is to Pay “IQ Tax” or Buy “Material Benefit”? Research on Chinese Consumers' National Brand Consciousness and Its Influence on Purchasing Intention

Zengping Shi1,
Xiao Cheng2,
Ling-mu Xu3
et al.
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