1992
DOI: 10.1111/j.1467-9280.1992.tb00047.x
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Choice under Conflict: The Dynamics of Deferred Decision

Abstract: Choice often produces conflict. This notion, however. plays no role in classical decision theory, in which each alternative is assigned a vahie, and the decision maker selects from every choice set the option with the highest value. We contrast this principle of valiie maximization with the hypothesis that the option to delay choice or seek new alternatives is more likely to be selected when conflict is high than when it is low. This hypothesis is supported by severalstudies showing th'at the tendency to defer… Show more

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Cited by 786 publications
(564 citation statements)
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References 6 publications
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“…We have already cited the evidence that individuals tend to defer making decisions as they become more complicated. One variant of this type of behavior is that individuals have a greater tendency to stick with the status quo (when one is available) as decisions become more complicated (Tversky and Shafir, 1992;Shafir, Simonson and Tversky, 1993;Redelmeier and Shafir, 1995;Samuelson and Zeckhauser, 1988). Thus, the default savings behavior observed under automatic enrollment is likely to result, in part, from complexity-induced procrastination.…”
Section: Explaining the Differential Savings Behavior Before And Aftementioning
confidence: 99%
See 1 more Smart Citation
“…We have already cited the evidence that individuals tend to defer making decisions as they become more complicated. One variant of this type of behavior is that individuals have a greater tendency to stick with the status quo (when one is available) as decisions become more complicated (Tversky and Shafir, 1992;Shafir, Simonson and Tversky, 1993;Redelmeier and Shafir, 1995;Samuelson and Zeckhauser, 1988). Thus, the default savings behavior observed under automatic enrollment is likely to result, in part, from complexity-induced procrastination.…”
Section: Explaining the Differential Savings Behavior Before And Aftementioning
confidence: 99%
“…Studies by psychologists have shown that increasing the complexity of a decision-making task leads individuals to defer making a decision, or, in the popular vernacular, to procrastinate (Tversky and Shafir, 1992;Shafir, Simonson and Tversky, 1993). There are at least two sources of complexity in making an optimal 401(k) participation decision.…”
Section: Explaining the Differential 401(k) Participation Rates Beformentioning
confidence: 99%
“…This is documented in a variety of settings in papers like Tversky and Shafir (1992), Iyengar and Lepper (2000), Iyengar, Huberman, and Jiang (2004), Iyengar and Kamenica (2007). 3 For example, in Iyengar and Lepper (2000) the authors present the results of a field experiment about the purchase of jams in a gourmet grocery store in California.…”
Section: Empirical Evidence and Other Explanationsmentioning
confidence: 99%
“…Tversky and Shafir (1992) and Tversky and Simonson (1993), among others, noted the difficult choice anomaly in several experiments. In a field experiment, Iyengar and Lepper (2000) observe that the fraction of customers who buy a gourmet jam is significantly larger when customers are presented with a limited selection than with an extensive selection.…”
Section: Difficult Choice Anomalymentioning
confidence: 99%