Choice overload interferes with early processing and necessitates late compensation: Evidence from electroencephalogram
Xinye Hu,
Zong Meng,
Qinghua He
Abstract:Having a multitude of choices can be advantageous, yet an abundance of options can be detrimental to the decision‐making process. Based on existing research, the present study combined electroencephalogram and self‐reported methodologies to investigate the neural mechanisms underlying the phenomenon of choice overload. Behavioural data suggested that an increase in the number of options led to negative evaluations and avoidance of choice tendencies, even in the absence of time pressure. Event‐related potential… Show more
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