Choice of Information and Communication Technology Tools in Tomato Marketing Among Smallholder Farmers in Kirinyaga County, Kenya

Mauti, Kevin Orangi; Ndirangu, Samuel Njiri; Mwangi, Samuel Chege

doi:10.4314/jae.v25i3.8

Cited by 1 publication

(1 citation statement)

References 19 publications

(15 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…For the accomplishment of purpose, four researchers independently reviewed In the case of business houses, Becerra-Godinez et al (2020) analysed the factors involved in business intelligence implementation in small and medium enterprises. As far as the marketing aspect of the business houses is concerned, Mauti et al (2021) considered the factors affecting the choice of ICT tools used in tomato marketing, namely, age, income, level of education, farmers experience, farm size, tomato production, willingness to pay for ICT tools and tomato prices.…”

Section: Thematic Corementioning

confidence: 99%

ICT – a surviving tool for economy in the phase of social distancing: a systematic literature review

Gupta¹,

Gupta²,

Kataria³

et al. 2022

View full text Add to dashboard Cite

PurposeThe purpose of this study is to recognise the role of information and communication technology (ICT) tools in different sectors like Education, Health Care, Business, FMCG and Entertainment in the phase of social distancing. This study also attempts to provide a quantitative review of the scholarly literature on this topic.Design/methodology/approachA comprehensive literature evaluation was undertaken using a database encompassing 150 English-language papers with publication dates ranging from 2019 to 2021. The research profile and thematic analysis are presented through a comprehensive content analysis, resulting in four themes. The study reviews various research articles and reports related to social distancing and opens a discussion on the growing importance of ICT tools during this COVID-19 era.FindingsICT acts as a surviving tool for the economy by creating a virtual environment and helping people to stay socially connected during this pandemic. There is a lack of empirical evidence to support the facts so further research is required.Research limitations/implicationsThere are two drawbacks to the current study. Firstly, this study established a rigorous review methodology in which the researchers opted to exclude any grey literature, non-peer-reviewed articles, books, notes and book chapters from consideration. These sources could have had pertinent literature. Secondly, even after protocol’s rigour and numerous rounds of checks by a team of academicians and researchers, an anomaly may have sneaked into the evaluation.Originality/valueThe current study contributes to the growing literature on ICT tools particularly in this phase of social distancing. This paper highlights the need for future research in this area supported by different statistics.

show abstract

Section: Thematic Corementioning

confidence: 99%