Choice of Entry Mode Into the Internationalisation Process by Dominant Spanish Hotel Chains

Camacho, Elena García de Soto; Torrescusa, Manuela Álvarez

doi:10.33776/et.v8i2.3455

Cited by 1 publication

(1 citation statement)

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“…In an international strategy, the entry mode chosen by the companies has profound important strategic consequences in terms of the way in which it conditions, the level of control of the operations, and immobilisation of company resources in the markets. As a result, firms adopt this decision as rationally as possible becomes vital, looking for the highest success level in the market within which they choose to operate (De Soto-Camacho & Álvarez-Torrescusa, 2018). When companies decide to internationalise their operations, they must choose the appropriate entry mode in foreign countries.…”

Section: Factors Influencing the Decision To Enter International Marketsmentioning

confidence: 99%

Discovering Knowledge and Cognitive Based Drivers for SMEs Internationalization

et al. 2021

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Internationalisation begins with companies’ decision to enter global markets to develop knowledge and experience as key competitive factors in the global economy, which has been the subject of much empirical research. Decision-making, knowledge management, and effective internationalisation have become key strategic tools for all companies, especially for small- and medium-sized enterprises (SMEs). This study wants to provide a framework for SMEs internationalisation based on the real options theory, (ROT) as a knowledge driver method. For this purpose, the effective factors for internationalisation were identified by reviewing the literature on the subject and the internal and external backgrounds of the subject. Then, main and sub-factors were prioritised by the fuzzy analytic hierarchy process (AHP) method. The statistical population consisted of senior managers, business managers of SMEs in Isfahan, Iran, who were eligible to enter this study. Twenty-six experts participated in this study by judgmental non-random sampling method. A fuzzy AHP questionnaire was prepared in the form of 19 sub-factors and 7 main factors. The components of each factor in each group were also ranked by experts, and their weights were obtained. Next, according to the ROT strategies which have 5 options, an alignment matrix was used to align the factors affecting the decision with the strategies. After answering the research question, the option that had a higher mode was considered AS; then, this score was multiplied by the weight obtained in the previous step and the TAS was obtained. Finally, strategies were classified as appropriate, need further investigation, and inappropriate.

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Section: Factors Influencing the Decision To Enter International Marketsmentioning

confidence: 99%