1983
DOI: 10.1007/bf03391874
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Choice, Matching, and Human Behavior: A Review of the Literature

Abstract: This review concerns human performance on concurrent schedules of reinforcement. Studies indicate that humans match relative behavior to relative rate of reinforcement. Herrnstein's proportional matching equation describes human performance but most studies do not evaluate the equation at the individual level. Baum's generalized matching equation has received strong support with humans as subjects. This equation permits the investigation of sources of deviation from ideal matching and a few studies have sugges… Show more

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Cited by 111 publications
(89 citation statements)
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References 47 publications
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“…However, when all sources of reinforcement were included in the analysis, the matching law provided an accurate description of response allocation for all participants. It is possible that deviations from matching with humans (see Pierce & Epling, 1983, for a review) may be explained by additional variables (i.e., reinforcers) that were not taken into account.…”
Section: Discussionmentioning
confidence: 99%
“…However, when all sources of reinforcement were included in the analysis, the matching law provided an accurate description of response allocation for all participants. It is possible that deviations from matching with humans (see Pierce & Epling, 1983, for a review) may be explained by additional variables (i.e., reinforcers) that were not taken into account.…”
Section: Discussionmentioning
confidence: 99%
“…Myerson & Hale, 1984 A discussion of ways in which the matching law may be applied to practice. Pierce & Epling, 1983 A review of human operant matching law studies. Pierce & Epling, 1995 A discussion on the applied importance of the matching law.…”
Section: Mcdowell 1981mentioning
confidence: 99%
“…Two important factors in choice are the reinforcing value (i.e., motivating value) of, and access to, the alternatives [4]. One way that reinforcing value of a behavior is measured is by preference, in effect, the relative amount of motivated responding the individual is willing to engage in to gain access to one of two alternatives [5][6][7]. A highly reinforcing behavior will support relatively more responding to obtain the behavior.…”
Section: Introductionmentioning
confidence: 99%