Choice deferral: The interaction effects of visual boundaries and consumer knowledge

Cervi, Cleber; Brei, Vinícius Andrade

doi:10.1016/j.jretconser.2022.103058

Cited by 6 publications

(3 citation statements)

References 66 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Second, the negative indirect effect of DP provides support to extend Mitchell et al's (2005) conceptual framework of consumer confusion by viewing DP as an important decision stage rather than a coping strategy of confusion. DP can be triggered by other factors besides confusion, such as decision difficulty, decision conflict and preference uncertainty (Cervi and Brei, 2022). When facing these decision problems, consumers can make their own decision on whether to delay or not prior to the final purchase decision (Shiu, 2021).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure

Xue

2023

JHTI

View full text Add to dashboard Cite

PurposeAlthough various booking platforms have been contributing to the dramatic growth of hotel industry, little research has been conducted to understand consumer psychological processes and behaviors in online hotel booking. To fill this gap, the current study examines the effect of switching barriers (switching cost and alternative attractiveness) on consumers' decision postponement and repurchase intention. Additionally, the moderating effect of time pressure in different phases of booking decision is investigated.Design/methodology/approachA total of 352 samples was collected through an online platform. Data analysis was conducted via Amos 23 (structural equation modeling) and SPSS 24 (descriptive analysis and PROCESS macro).FindingsResults show that switching cost and alternative attractiveness are two significant drivers of decision postponement and repurchase intention. Meanwhile, time pressure only has a significant moderating effect on the relationship between switching cost and decision postponement.Practical implicationsThe findings of this research reveal that hotel operations need to implement strategies to prevent customers' delayed booking decisions and overcome the influence of time pressure on customer decision-making.Originality/valueThese findings stress the importance of consumer perceptions of switching barriers and time span when making hotel reservations online. Hotel practitioners are encouraged to provide multiple human–computer interaction applications to attract novice consumers and increase their familiarity with booking process.

show abstract

Section: Theoretical Implicationsmentioning

confidence: 99%

Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure

Xue

2023

JHTI

View full text Add to dashboard Cite

show abstract

“…Especially after the occurrence of global lockdowns and the disruption of COVID‐19, flourishing internet‐based business enables consumers to buy everything from anywhere locally and have it delivered to their own place. While the related technology does indeed empower consumers to choose what to buy, they suffer from the trade‐off between alternatives, and sometimes hesitate a great deal (Cervi & Brei, 2022). When consumers perceive the decision difficulty, they will perform in a more negative manner; this may lead to a greater possibility of deferring making choices (Cervi & Brei, 2022; Dhar, 1997; Wang et al, 2021) and returning purchased goods (Thompson et al, 2009; Xu et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…While the related technology does indeed empower consumers to choose what to buy, they suffer from the trade‐off between alternatives, and sometimes hesitate a great deal (Cervi & Brei, 2022). When consumers perceive the decision difficulty, they will perform in a more negative manner; this may lead to a greater possibility of deferring making choices (Cervi & Brei, 2022; Dhar, 1997; Wang et al, 2021) and returning purchased goods (Thompson et al, 2009; Xu et al, 2013). As a consequence, it is vital to understand consumer mental states in relation to motivation induced from new technology and purchase behavior.…”

Section: Introductionmentioning

confidence: 99%

Hard to decide? The effect of imagery perspective and construal level on decision difficulty

Chang

Lan

Huang

2023

J of Consumer Behaviour

View full text Add to dashboard Cite

This research designed three experiments to investigate the mechanism of how imagery perspective influences decision difficulty, which increases consumers' willingness to postpone making choices based on the construal level. Studies 1, 2, and 3 demonstrated that imagining from the actor's perspective lowers one's construal level, and thus leads to greater decision difficulty and willingness to postpone making choices. In comparison, those taking the observer perspective represent things at higher construal levels and have less difficulty making decisions or willingness to postpone making choices. Moreover, the derived results showed the need for cognition to moderate the relationship between imagery perspective and construal level.The findings herein extended the physical buying situation to online consumption, providing implications for marketers to further explore consumer behavior.

show abstract

Interplay of multilingual packaging products on tourists’ affective and cognitive responses in the context of ocean and coastal tourism: The evidence from Greater Bay Area (GBA)

Wu,

Lin,

Zhang

et al. 2024

Ocean & Coastal Management

View full text Add to dashboard Cite

Choice deferral: The interaction effects of visual boundaries and consumer knowledge

Cited by 6 publications

References 66 publications

Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure

Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure

Hard to decide? The effect of imagery perspective and construal level on decision difficulty

Interplay of multilingual packaging products on tourists’ affective and cognitive responses in the context of ocean and coastal tourism: The evidence from Greater Bay Area (GBA)

Contact Info

Product

Resources

About