“…This may be illustrated using the following three compounds: (S)-4- Compounds 52 and 54 have chiral groups, which may be described, using Gray and McDonnell's rules, as (S), e, d; therefore, the groups should reinforce one another. This is certainly the case with compound 52 (p = 0.10 μm); the longer pitch of compound 54 (p = 0.23 μm) is due to the increased distance between the chiral center and the aromatic mesogenic core, which effectively reduces any damping of rotation about the chiral center [91]. On the other hand, the 2-methylbutoxy group of compound 53 may be described, by Gray and McDonnell's rules, as (S), o, l, the opposite of the 2-methylbutyl group [(S), e, d], which leads to compensation and a longer pitch length (p = 0.46 μm) [94].…”