Chinese Customers’ Evaluation of Travel Website Quality: A Decision-Tree Analysis

Sun, Peng; Cárdenas, David; Harrill, Rich

doi:10.1080/19368623.2015.1037977

Cited by 42 publications

(42 citation statements)

References 43 publications

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“…Hence, website design should consider incorporating such features apart from focusing on website aesthetics alone (Luna-Nevarez & Hyman, 2012). Eventually with such effective attributes, travel and tourism websites will be in a better position for success and might compel a visitor to book a tour package after a revisit (Sun, Cárdenas, & Harrill, 2015).…”

Section: Managerial Implicationsmentioning

confidence: 99%

Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India

Мандал

Roy

Raju

2016

Tourism Planning & Development

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The purpose of this paper is to comprehend the causes and outcome of website attractiveness in the travel and tourism context. To address this, we proposed three constructs, namely website analytics, website agility and website resilience, and tried to explore the contribution of each of these constructs to website attractiveness. This study conceptualizes website attractiveness as a very significant component of a travel/tourism website especially from the customer point of view because a customer will continue using the services of particular travel site depending on how responsive the website services are to the needs of the customers. Based on insights from resource-based view theory, supply chain and marketing perspectives, antecedents and consequence of website attractiveness are identified. The partial least squares method was used for exploring the relationship of website attractiveness with proposed antecedents and consequence. Website analytics and website agility positively impacts website attractiveness. Further positive association was also found between website analytics and website agility along with website resilience. Lastly, website attractiveness was found to positively influence website revisit intention of visitors.

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Section: Managerial Implicationsmentioning

confidence: 99%

Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India

Мандал

Roy

Raju

2016

Tourism Planning & Development

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“…Such online communications may impact informationseeking consumers ' perceptions, satisfaction, happiness, and behaviors, e.g., eWOM, travel intentions, etc. (Parra-López et al, 2011;Sun et al, 2016;Saleem et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey

Majeed

Zhou

et al. 2020

Front. Psychol.

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This study presents the interacting phenomena of perceptions of tourist destination online content (TDOC) and tourists' behavioral intentions with a mediating role of tourists' satisfaction, which is as yet under-explored in hospitality and tourism research. A model based on three main constructs, namely TDOC (with sub-constructs of online information quality and user-friendly accessibility), satisfaction, and tourists' behavioral intentions [with sub-constructs of intentions to visit a tourist destination and electronic word-of-mouth (eWOM)], is presented to determine the growth of tourism business with the internet. Data were collected via a questionnaire-based survey from 413 tourists staying at hotels in Lahore city in Pakistan. Partial least square structural equation modeling was used to statistically analyze the gathered data. The findings indicate that tourists' perceptions of TDOC directly influence their behavioral intentions, while tourists' satisfaction exerts a mediating influence between tourists' perceptions of TDOC and their behavioral intentions. Taking advantage of an economical and widespread online environment, destination marketing organizations could attract more tourists by fostering confidence in TDOC and positive eWOM to remain competitive in the long run. Important theoretical and practical implications are discussed.

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“…Past studies have investigated electronic service quality from multiple perspectives. Some linked it to the quality of a website (Sun, Cárdenas, & Harrill, 2016;Yoo & Donthu, 2001), while others were more focused on customer overall perceptions and experience of using a website (Barnes & Vidgen, 2002;Nguyen, de Leeuw, & Dullaert, 2018;Zeithaml, Parasuraman, & Malhotra, 2002). E-service quality is defined as the consumers' overall evaluation and judgement of the excellence of service offerings in an online context (Santos, 2003).…”

Section: Electronic Service Qualitymentioning

confidence: 99%

Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model

Butt¹,

Yu²,

Mohd‐Any³

et al. 2018

AAMJ

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The purpose of this study is to test and compare multiple conceptual models that examine the relationships among electronic retail (e-retail) service quality, trust, satisfaction, and consumer-based e-retail brand equity. A quantitative survey was conducted among Chinese online shoppers. The survey used established scales to measure constructs in the proposed models. Structural equation modelling (SEM) procedure was applied to test alternate models. The results confirmed that web design and customer service positively influence satisfaction, while fulfilment and security dimension of e-retail quality influence consumer trust. Both trust and satisfaction were found to be significant influencers of consumer-based e-retail brand equity. E-retailers can use this model to measure, monitor, and improve their consumer's perceptions towards their brand. This study contributes to Muhammad Mohsin Butt et al. 70 the existing literature that deals with antecedents of online consumer-based retail brand equity. It adds value by proposing and testing multiple models of online consumer-based brand equity which is rare in e-brand equity research.

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Chinese Customers’ Evaluation of Travel Website Quality: A Decision-Tree Analysis

Cited by 42 publications

References 43 publications

Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India

Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India

Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey

Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model

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