2016
DOI: 10.21739/ibr.2016.09.20.3.57
|View full text |Cite
|
Sign up to set email alerts
|

Chinese Consumers’ Identity Relevance to Foreign Brand Inducing Consumer-brand Identification and Their Brand Loyalty and Advocacy

Help me understand this report

This publication either has no citations yet, or we are still processing them

Set email alert for when this publication receives citations?

See others like this or search for similar articles