Chinese Consumer Preference of Chicken Burgers Cooked by Sous-vide with Korean-styled Seasoning and Available on the Chinese Fast Food Market

Abstract

The purpose of this study is to examine the difference of Chinese consumer preference between chicken burgers cooked by Sous-vide adding Korean-styled seasoning and chicken burgers from local fast food restaurants. For Chinese women in their 20s who reside in Beijing, China, the most important attribute for eating-out was taste (M=6.5), health (M=6.0) and pleasure (M=5.6) in order and 68.60% of them replied that they were interested in Korean cuisine. More than 90% answered they like Korean food for its good taste, shape and color. As for burger preference, BB was significantly higher in terms of the overall and appearance preference. However, there was no significant difference between AB and SB. As for flavor and texture, it showed no significant differences among BB, AB, and SB products. For SB, total balance, soft texture of patty and balance of flavor characteristics were the reasons for their preference of the burger.

Understanding the sensory characteristics and drivers of liking for gochujang (Korean fermented chili pepper paste)

“…National brand Rice MJ_R2_No Rice F-and p-values indicate the significance of sample effects present for each attribute products, the samples were generally served with carrier foods: salad dressing applied to lettuce, spicy sauce for stir-fried rice, sauce for barbecued chicken, and sauce for fried chicken (12,13). A similar approach was adopted in the present study.…”

“…Owing to the versatile characteristics of gochujang, studies have been conducted in the area of the health functionality (5)(6)(7)(8)(9), physicochemical changes (9)(10), and quality analysis of gochujang produced by different processing methods. In addition, some studies have investigated the consumer acceptability of newly developed gochujang products (11)(12)(13).…”

A Case Study of McDonald’s Organizational Development

“…very many catering companies began to use this environment to enter the rapid expansion of speed stage. and has also successfully expanded its business management concept to different countries around the world while making great strides and gaining recognition for itself and even driving the development and progress of the global fast food industry [4,5]. It has become one of the more successful multinational chains in the global food and beverage industry.…”