Chinese App User’s Needs Profile: From Questionnaire Measurement to Behavior Analysis

Abstract

With the widespread use of mobile devices, the Apps people install and use could be closely linked to their needs. A precise profile of the needs of the user has become a vital foundation of the experience of the user. Previous studies mainly rely on self-reporting to understand the subjective attitudes of the App user toward a single App. This research combined questionnaire measurement and behavior analysis to profile the needs of the App user from a broader perspective. Based on the theoretical model of previous research studies, study 1 developed a novel needs questionnaire measurement of a Chinese App user, which showed good reliability and validity. In study 2, authorized App usage data were collected to construct the behavioral needs profile of a Chinese user. The results showed that the primary needs of the Chinese user remained a relatively high consistency between the questionnaire and the behavior data. The questionnaire-based and behavioral data-based needs profiles provide a reference for further personalized user experience design.

Sports App User Behavior Analysis: Participation Motivation, Satisfaction, and Loyalty

“…Some researchers have pointed out that green consumption habits are the main factor in creating the environment in the green grid, and the concept of green design is integrated into the design of application software to guide consumers to spend green [36][37][38]. Relevant research suggests that, for Chinese users, the survey of users through questionnaires can accurately reflect the needs of users [39]. Based on this, in order to understand the characteristics of users' behaviors, eliminate potential internal threats, and analyze users' behaviors, this study investigated and analyzed the data of sports app users from three aspects: participation motivation, satisfaction, and loyalty.…”