Chinese Abstract

Miller, Claude H.; Lane, Lindsay T.; Deatrick, Leslie M.; Young, Alice M.; Potts, Kimberly A.

doi:10.1111/j.1468-2958.2007.00297_1.x

Cited by 1 publication

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“…The converse also may hold. An opinion leader may neutralize negative reaction that surfaces as a result of a receiver’s initial exposure to a communication (Miller, Lane, Deitrick, Young, & Potts, 2007). …”

Section: Language Extremity and Source Statusmentioning

confidence: 99%

Social mediation of persuasive media in adolescent substance prevention.

Crano¹,

Alvaro²,

Tan³

et al. 2017

Psychology of Addictive Behaviors

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Social commentary about prevention messages may affect their likelihood of acceptance. To investigate this possibility, student participants (N = 663) viewed three anti-marijuana advertisements, each followed immediately by videotaped discussions involving four adults or four adolescents using either extreme or moderate language in their positive commentaries. The commentaries were expected to affect participants’ perceptions of the extent to which the ads were designed to control their behavior (perceived control), which was hypothesized to inhibit persuasion. Two indirect effects analyses were conducted. Marijuana attitudes and usage intentions were the outcome variables. Both analyses revealed statistically significant source by language interactions on participants’ perceived control (both p < .02). Further analyses revealed significant indirect effects of language extremity on attitudes and intentions through perceived control with adult, but not peer sources (both p < .05). These perceptions were associated with more negative marijuana attitudes and diminished usage intentions when adults used moderate (vs. extreme) language in their favorable ad commentaries (both p < .05). The findings may facilitate development of more effective prevention methods that emphasize the importance the role of perceived control in persuasion, and the impact of interpersonal communication variations on acceptance of media-transmitted prevention messages.

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Section: Language Extremity and Source Statusmentioning

confidence: 99%