Children TV Watching Habits: A Case Study of Pakistan

Abstract

This research article deals with the TV viewing habits of children and their effects. The study was based on a survey research technique to explore and investigate the Children's TV programs effects.The sample size for this research study was 500 children belonging to different age groups and studying in different schools and colleges in Bahawalpur. Therefore, the population of the study was children studying in Bahawalpur. A close-ended questionnaire was used for data collection.Children who have aged between 3 to 6 and are unable to fill out the questionnaire. Their parents were asked to fill in the questions according to their habits of watching different TV programs related to children. The data were analyzed through SPSS. The exclusive analysis of the data reveals that the overall majority of children watch TV programs for 2 to 4 hours a day.The empirical analysis of the data reveals that overall majority of the children agree that their parents guide them on which program to watch and which is not. It is also worth noting that overall majority of the children are of the view that entertainment TV programs for children increase their healthy relationship with their parents.