“…For instance, some studies examine children's consumer development from the point of sales promotions (Boland et al, 2012), money perceptions, money use, or financial attitude development (Drever et al, 2015; Fiates et al, 2008; Friedline, 2015; Otto & Webley, 2016; Ribeiro et al, 2018). Children's consumer development from the point of value perception is also examined, such as children's value perceptions in decision‐making (Williams et al, 2016), their valuation of objects for meeting important goals (John & Chaplin, 2019), and assessment of products' perceptual attributes (Wang & Li, 2019). Children's understanding of new marketing tactics (Freeman & Shapiro, 2014), social networking sites (Lawlor et al, 2016), and their understanding and usage of different shopping channels (mall, Internet) (Lueg et al, 2006) and online shopping (Thaichon, 2017) are also investigated with a developmental lens.…”