Children's perception of media-portrayed sex roles

Drabman, Ronald S.; Robertson, Stephen J.; Patterson, Jana N.; Jarvie, Gregory J.; Hammer, David; Cordua, Glenn D.

doi:10.1007/bf00288066

Cited by 40 publications

(13 citation statements)

References 10 publications

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“…For example, Drabman et al (1981) found that preschool, first, and fourth graders who were shown a film featuring a male nurse and a female doctor later recalled that they had seen a male doctor and a female nurse instead. We might assume, then, that the presentation of conflicting information will have no effect in the face of pervasive stereotypes on television.…”

Section: Counteracting Negative Effects Via Active Mediationmentioning

confidence: 99%

“…However, research suggests that contradictory information regarding gender stereotypes is often ignored or forgotten (Bigler & Liben, 1990;Calvert & Huston, 1987;Drabman, Robertson, Patterson, Jarvie, Hammer, & Cordua, 1981). For example, Drabman et al (1981) found that preschool, first, and fourth graders who were shown a film featuring a male nurse and a female doctor later recalled that they had seen a male doctor and a female nurse instead. We might assume, then, that the presentation of conflicting information will have no effect in the face of pervasive stereotypes on television.…”

Section: Counteracting Negative Effects Via Active Mediationmentioning

confidence: 99%

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Counteracting the Effects of Female Stereotypes on Television via Active Mediation

Nathanson

Wilson

McGee

et al. 2002

Journal of Communication

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This article reports results of an experiment with 83 kindergarten through 6thgrade children conducted to determine the effectiveness of a theoretically based active mediation strategy for reducing the harmful effects of gender-stereotyped television. The researchers found that a mediation strategy derived from genderschema theory led to less favorable evaluations of stereotyped television characters. It also led to (a) less positive evaluations of the program among children whose parents do not monitor their viewing, and (b) less endorsement of stereotyped attitudes among younger children. This suggests that mediation is successful among children who may be especially vulnerable to media effects, or those who need it the most.A large body of literature suggests that television can perpetuate stereotypes about men and women. Content analyses reveal that television is filled with stereotyped portrayals, and effects research demonstrates that viewers' gender-role attitudes are influenced by these depictions (Herrett-Skjellum & Allen, 1996). As with other media effects research, children are considered especially vulnerable to learning gender stereotypes because they lack real-world experiences and are still undergoing socialization. Research on mediation, however, suggests that harmful outcomes can be reduced by counteracting the very elements of television exposure that contribute to effects in the first place (Nathanson & Cantor, 2000). Gender Stereotypes on TelevisionNumerous content analyses reveal that television depicts men and especially women in a stereotyped manner (Davis, 1990;Dominick, 1979;Downs,

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Section: Counteracting Negative Effects Via Active Mediationmentioning

confidence: 99%

Section: Counteracting Negative Effects Via Active Mediationmentioning

confidence: 99%

Counteracting the Effects of Female Stereotypes on Television via Active Mediation

Nathanson

Wilson

McGee

et al. 2002

Journal of Communication

View full text Add to dashboard Cite

show abstract

“…For example, Atkin and Miller (1975) found that children who saw a commercial with a female judge thought women could become professionals; commericals with female computer programmers and television technicians, however, failed to produce similar results. A study by Drabman, Hammer, and Jarvie (1976) showed that research can be confounded by most children's already well-formed stereotypes. Children were shown videotaped visits to Dr. Mary and Nurse David and then asked simply to recall the names of the doctor and nurse.…”

Section: Effects Studiesmentioning

confidence: 96%

Feminist theories and media studies

Steeves

1987

Critical Studies in Mass Communication

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This essay discusses the assumptions that ground radical, liberal, and socialist feminist theoretical frameworks, and reviews and critiques feminist media research. I argue that liberal feminism, which characterizes much U.S. mainstream media research, speaks only to white, heterosexual, middle and upper class women and is incapable of addressing most women's concerns. Radical and structuralist feminist communication scholars, however, tend to focus exclusively on texts and often ignore important contextual considerations. I conclude that socialist feminism offers the greatest potential for a comprehensive framework to address women's devaluation in communication but that much more theoretical and empirical work still needs to be done. Finally, I encourage the recent tendency among feminist communication scholars to ignore disciplinary boundaries and draw freely on literary, film, and speech studies, as well as mass communication and feminist theory.

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“…Recent empirical research on audience reception of television programs shows that common assumptions about the television audience are questionable--the audience has been found to be heterogenous M orley, 1980), to interpret programs differently from researchers (Hodge and Tripp, 1986;Radway, 1985) and to play an active, constructive role in the reception of meaning (Drabman et al, 1981;Pingree et al, 1984;Reeves et al, 1982). We can no longer infer audience interpretations or media effects from semiotic or content analytic findings; nor can we assume the meanings of experimental materials in effects studies (van Dijk, 1987).…”

Section: The Active Audiencementioning

confidence: 99%

The Resourceful Reader: Interpreting Television Characters and Narratives

Livingstone

1992

Annals of the International Communication Association

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Children's perception of media-portrayed sex roles

Cited by 40 publications

References 10 publications

Counteracting the Effects of Female Stereotypes on Television via Active Mediation

Counteracting the Effects of Female Stereotypes on Television via Active Mediation

Feminist theories and media studies

The Resourceful Reader: Interpreting Television Characters and Narratives

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