2006
DOI: 10.1080/17477160600845044
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Childhood obesity – a sign of commercial success, but a market failure

Abstract: 'Obesogenic' products, such as energy dense foods, passive entertainment products, cars, and labour-saving devices, are widely available and heavily promoted. Because they are highly consumed and very profitable, obesity becomes the inevitable consequence of their commercial successes. Contemporary market forces heavily favour behaviours for short-term preferences (i.e. over-consumption and underactivity) over long-term preferences (i.e. healthy weight) and this is especially true for children. Hence, if the m… Show more

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Cited by 66 publications
(71 citation statements)
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“…They described several conditions that needed to be met for taxation to be successful, including making it clear that the aim of taxation is to reduce consumption and that the revenue generated from the taxation should be allocated to publicly-supported health promotion initiatives. Similar conclusions have been drawn in the literature on this topic [35]. …”
Section: Resultssupporting
confidence: 90%
“…They described several conditions that needed to be met for taxation to be successful, including making it clear that the aim of taxation is to reduce consumption and that the revenue generated from the taxation should be allocated to publicly-supported health promotion initiatives. Similar conclusions have been drawn in the literature on this topic [35]. …”
Section: Resultssupporting
confidence: 90%
“…Secondly, NCDs are exacerbated by the global marketing of tobacco, alcohol and unhealthy food [92,93]. Despite their differences, tobacco, alcohol and food manufacturers and retailers all share an economic interest in expanding markets for the risk factors that are driving the global epidemic of NCDs [94-97].…”
Section: Challenges To the Effective Use Of Law In Response To Ncdsmentioning
confidence: 99%
“…By comparison, the list of products that would maintain a healthy energy intake (eg fruit and vegetables) or increased physical activity (eg bicycles) is much shorter and their marketing budgets are tiny [17]. …”
Section: Obesity As a Commercial Success But Market Failurementioning
confidence: 99%