‘Chifley liked them Blond’: Dp Immigrants for Australia

Persian, Jayne

doi:10.1080/14490854.2015.11668571

“…Numerous other pieces scanned were of great background reading interest, but not considered directly material to development of this work. Recent works by authors were also sourced for their insights (see for example Persian 2015Persian , 2017, whose publications are based on extensive PhD work in the area of DP migration to Australia. In particular, resources that gave voice to the reflections of DPs set down through retrospective interviews and memoirs were invaluable.…”

Section: Methodsmentioning

confidence: 99%

“…Although the campaign is in itself considered ethically reprehensible by some authors (see Balint [2014] and Persian [2015Persian [ , 2017). what is notable is that it was culturally "coded" so that the system did not treat the new input as a "pathogen".…”

Section: Summary Of the Beautiful Balts Campaign Chronologymentioning

confidence: 99%

“…The promotion of a handpicked consignment of "Balts" (those from the Baltic States of Lithuania, Latvia and Estonia), from World War II (WWII) displaced persons camps (DP camps) mainly throughout Germany's Occupied Zones, was to herald the beginning of changes to dominant economic, political, legal and socio-cultural frames that would gradually transform Australia's static and predominantly "privilege-based" marketing systems. The Beautiful Balts episode is referenced within other disciplinary literatures, particularly migrant and historical work (for in-depth historical analysis of Australia's post WWII DP history see Persian 2015Persian , 2017, and forms a significant part of Australian immigration history, profoundly influencing the lives of generations to come. Curiously however, the macromarketing aspects of the strategy behind the Beautiful Balts campaign has been overlooked by marketing academe to date.…”

Section: Introductionmentioning

confidence: 99%

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“Migrants Are Splendid Types”: The “Beautiful Balts” Megamarketing Campaign to Boost the Reception of Displaced Persons in Australia after World War II

Krisjanous¹,

Kadirov²

2020

Preprint

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© The Author(s) 2018. Human migration is often a result of flight from post-conflict socio-economic disintegration, where dysfunctional marketing systems exacerbate the suffering of people. Despite the potential trauma and disruption incurred, a move away to systems perceived to be better are favored. Using a historical research approach, this article focuses on the end of World War II that heralded an unprecedented humanitarian crisis involving millions of displaced persons, marshalled in Displaced Persons’ (DP) Camps. This investigation focuses on the “Beautiful Balts” megamarketing campaign in Australia, the promotion of a handpicked consignment of DPs from the Baltic States of Lithuania, Latvia and Estonia to host-to-be communities, in order to satisfy the economy’s growing need for fresh industrial labour input. The authors argue that this campaign was crucial in dismantling the “white only” frame through the use of the hitherto undocumented process of frame demystification. This campaign set the stage for the opening up of Australia to greater numbers of post-WWII DP migrants from different ethnicities and fundamental changes to beliefs and practices that configured Australian marketing systems of the day.

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“…The Beautiful Balts campaign was simple in its design, yet effective as a means of introducing the Australian population to the concept of European DPs in the best possible light. Initiated by Calwell, it has become known to history as "Calwell's Beautiful Balts" (Balint 2014;Pennay 2007;Persian 2015Persian , 2017Simic 2014). This campaign comprised a megamarketing strategy that would first acquire a shipload of the "best types" and then market them to a cautious and protective Australia as a taster for what was to follow.…”

Section: The Beautiful Balts Campaignmentioning

confidence: 99%

“Migrants Are Splendid Types”: The “Beautiful Balts” Megamarketing Campaign to Boost the Reception of Displaced Persons in Australia after World War II

Krisjanous¹,

Kadirov²

2020

Preprint

0

View full text Add to dashboard Cite

© The Author(s) 2018. Human migration is often a result of flight from post-conflict socio-economic disintegration, where dysfunctional marketing systems exacerbate the suffering of people. Despite the potential trauma and disruption incurred, a move away to systems perceived to be better are favored. Using a historical research approach, this article focuses on the end of World War II that heralded an unprecedented humanitarian crisis involving millions of displaced persons, marshalled in Displaced Persons’ (DP) Camps. This investigation focuses on the “Beautiful Balts” megamarketing campaign in Australia, the promotion of a handpicked consignment of DPs from the Baltic States of Lithuania, Latvia and Estonia to host-to-be communities, in order to satisfy the economy’s growing need for fresh industrial labour input. The authors argue that this campaign was crucial in dismantling the “white only” frame through the use of the hitherto undocumented process of frame demystification. This campaign set the stage for the opening up of Australia to greater numbers of post-WWII DP migrants from different ethnicities and fundamental changes to beliefs and practices that configured Australian marketing systems of the day.

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“…1948 was the first year of significant numbers resettled in Australia; peak years were 1949-50. 10 Australian selection procedures initially favoured Balts, as less likely than Slavs or Jews to offend Australian racial sensibilities, 11 but later contingents included many Slavs, including Russians (mainly former Soviet citizens), Ukrainians (a mixture of pre-war Soviet and pre-war Polish citizens), and Poles (among whom were undoubtedly many former Soviet citizens of Russian and Ukrainian ethnicity falsely claiming Polish nationality 12 ). At least 50,000 former Soviet citizens (including Balts) were among the 180,000 DPs resettled in Australia.…”

Section: Australia As a Place Of Dp Resettlementmentioning

confidence: 99%

Soviet Repatriation Efforts among “Displaced Persons” Resettled in Australia, 1950-53

Fitzpatrick

¹

2017

Australian Journal of Politics & History

1

0

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In the early 1950s, the Soviet Union made great efforts to persuade its former citizens among the “displaced persons” (DPs) resettled in Australia after the war to repatriate. They sent two undercover military intelligence men to Canberra to identify DPs who might be interested in returning, offer them free passages, and organize the repatriation. The result was a paltry dozen repatriations, out of the estimated 50,000 eligible DPs resettled in Australia. This strange story — hitherto completely unknown and reconstructed on the basis of recently opened Soviet classified material in the State Archive of the Russian Federation and ASIO files in the National Archives of Australia — adds a new angle to our understanding of Soviet‐Australian (and, in general, Soviet‐Western) relations at the height of the Cold War.

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‘Chifley liked them Blond’: Dp Immigrants for Australia

Cited by 13 publications

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“Migrants Are Splendid Types”: The “Beautiful Balts” Megamarketing Campaign to Boost the Reception of Displaced Persons in Australia after World War II

“Migrants Are Splendid Types”: The “Beautiful Balts” Megamarketing Campaign to Boost the Reception of Displaced Persons in Australia after World War II

“Migrants Are Splendid Types”: The “Beautiful Balts” Megamarketing Campaign to Boost the Reception of Displaced Persons in Australia after World War II

Soviet Repatriation Efforts among “Displaced Persons” Resettled in Australia, 1950-53

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