Chewing increases consumers' thought-engagement during retail shopping

Lee, Seung Hwan; Sergueeva, Ksenia

doi:10.1016/j.jretconser.2016.12.010

Cited by 6 publications

(3 citation statements)

References 45 publications

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“…Ultimately, Lee and Sergueeva (2017) demonstrated an interesting “chewing effect” and argued that chewing more increases the viewing time and consumers’ thought-engagement while shopping and then increases variety-seeking behavior among consumers.…”

Section: Analysis and Resultsmentioning

confidence: 99%

Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions

Zhang

2022

Front. Psychol.

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Variety-seeking is a popular choice strategy in consumers’ daily lives, and many factors influence it. This study conducted a narrative and structured literature review based on three popular online academic databases to understand how researchers used influencing factors, adopted theoretical perspectives and underlying mechanisms, and developed measure methods in their studies. This paper consolidated and analyzed 61 articles on variety-seeking behaviors in consumer research, including empirical studies spanning from 2000 to 2021. This paper primarily focused on articles published at top tiers in the marketing literature. From these articles, a collection of internal and external factors, theoretical perspectives, underlying mechanisms, and measure methods adopted was summarized and tabulated for easy reference and comprehension. A research framework was developed to illustrate the relationships between influence factors and variety-seeking proposed by previous researchers. The literature review may not be exhaustive because variety-seeking behaviors could involve various research topics; however, the proposed research framework and suggested directions may be representative references for future research. This study is a more comprehensive literature review of variety-seeking behaviors in consumption research after 2000, and it contributes to a better understanding of the causes and effects of variety-seeking behaviors in consumption.

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Section: Analysis and Resultsmentioning

confidence: 99%

Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions

Zhang

2022

Front. Psychol.

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“…One may indulge in thoughts about the welfare of the world and in some other time one may fill with selfish thoughts, even the thought may be explorative or aggressive in nature. Chewing gum consumers have a thought of spending more time for the purchase in retail shops [3]. Freedom of movement appears to be an independent dimension of thought which is not captured by the common measures of mind wandering [4].…”

Section: Introductionmentioning

confidence: 98%

Method of Streamlining Thoughts for Physically Challenged People

2019

IJITEE

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Most of the physically challenged have depression because of their physical disability. To avoid depression they have to streamline their thoughts. Analysis of thought is one of the introspection practices in the World Community Service Centre (WCSC), Aliyar, Tamilnadu, India, which is designed and developed by Vethathiri Maharisi. Throughout the world so far around seven and half million people were trained in this analysis of thought introspection practices through this centre. Thought is one of the important processes for the humankind; if one should understand the thought then one can understand the whole process of the universe. Thought is very important for the differently abled people. The objective of this research is to explain the concept of Vethathiri Mahaishi’s analysis of thought and analyzing the effect of this introspection practices through the questionnaire based analysis to the differently abled people. The result shows that the effect of Vethathiri Maharishi’s analysis of thought is very effective and useful to the people to streamline their thoughts.

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“…Salah satunya terkait dengan kemampuan kognitif dan suasana hati (mood). Penelitian yang dilakukan di Inggris dan Canada membuktikan bahwa mengunyah permen karet dapat meningkatkan daya ingat dan mengurangi stress (Allen & Smith, 2011;Lee & Sergueeva, 2017). Demikian halnya dengan penelitian yang dilakukan di Cina baru-baru ini, permen karet terbukti efektif dan aman digunakan untuk mengobati pasien pankretitis akut stadium awal (Jiang et al, 2017).…”

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Konsentrat Buah Naga Super Red (Hylocereus costaricensis) Sebagai Pewarna Alami dalam Pembuatan Permen Karet Sehat

Sera

Hervilia

2018

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Super Red Dragon Fruit's (Hylocereus costaricensis) Concentrates as NaturalColorants of Healthy Chewing Gum. In Indonesia, chewing gum is still classified as unhealthy snacks due to the content of synthetic dyes. These synthetic dyes can be replaced with natural dyes like anthocyanin and betacyanin, pigments found in super red dragon fruit (Hylocereus costaricensis). This research aimed to investigate color intensity and consumer preferences toward dragon fruit chewing gums and synthetic dyes-containing chewing gums. Five levels (80%, 70%, 60%, 50%, and 40%) of dragon fruits concentrations used as natural colorants and were compared to carmoisine, rose-pink, and purple synthetic dyes. Pure experimental research with the complete randomized design was employed. Color intensity (RGB value) was analyzed using Kruskal-Wallis statistical test (α 0.05). A total of 80 untrained panelists aged 17-30 years old evaluated the color of chewing gum. Level of panelist preferences was processed descriptively. There were significant color differences in red (p=0.037) and blue (p=0.012) in dragon fruit gum groups. There were significant differences between red (p=0.023), green (p=0.018) and blue (p=0.012) in synthetic-colored gum groups compared with 80% and 60% concentrate dragon fruit gums. The higher the percentage of the dragon fruit concentrate, the higher the intensity of color produced in chewing gums. Dragon fruit chewing gum with 80% concentration was preferable among other dragon fruit gum formulations. Carmoisine chewing gum produced sharper color intensity and was preferable among all products. Abstrak: Konsentrat Buah Naga Super Red (Hylocereus costaricensis) Sebagai PewarnaAlami dalam Pembuatan Permen Karet Sehat. Di Indonesia, permen karet masih tergolong sebagai jajanan tidak sehat karena kandungan pewarna sintetisnya. Pewarna sintetis ini sebenarnya dapat diganti dengan pewarna alami, salah satunya dari buah naga super red yang kaya akan pigmen antosianin dan betasianin. Penelitian ini bertujuan untuk mengetahui potensi pigmen alami yang terdapat dalam konsentrat buah naga super red (Hylocereus costaricensis) dalam pembuatan permen karet dengan cara membandingkan intensitas warna dan tingkat kesukaan panelis terhadap permen karet buah naga super red (Hylocereus costaricensis) konsentrat 80%, 70%, 60%, 50% dan 40% dengan permen karet yang mengandung pewarna sintetis karmoisin, rose-pink dan ungu. Penelitian bersifat eksperimen dengan rancangan acak lengkap. Intensitas warna (nilai RGB) dianalisa menggunakan uji statistik Kruskal-Wallis (α 0,05). Uji tingkat kesukaan dilakukan oleh panelis tidak terlatih berjumlah 80 orang dari golongan umur 17-30 tahun. Hasil uji hedonik terhadap warna permen karet diolah secara deskriptif. Terdapat perbedaan warna yang signifikan terhadap warna merah (p=0,037) dan biru (p=0,012) pada kelompok permen karet buah naga. Terdapat perbedaan yang signifikan terhadap warna merah (p=0,023), hijau (p=0,018) dan biru (p=0,012) pada kelompok permen karet dengan pewarna sintetis yang dibandin...

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Chewing increases consumers' thought-engagement during retail shopping

Cited by 6 publications

References 45 publications

Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions

Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions

Method of Streamlining Thoughts for Physically Challenged People

Konsentrat Buah Naga Super Red (Hylocereus costaricensis) Sebagai Pewarna Alami dalam Pembuatan Permen Karet Sehat

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