“…While informative, this approach fails to recapitulate the native context of the full‐length protein in cells which could influence true drug activity, nor does it identify potential non‐kinase off‐target effects. Cellular‐based approaches to investigate mechanism‐of‐action include transcriptional profiling following drug treatment of cells, chemical proteomics approaches such as kinobeads (Bantscheff et al , ; Médard et al , ) and cellular thermal shift assay (Savitski et al , ) to measure drug–protein interactions, and multiplexed imaging or flow‐cytometry to measure multiple cellular parameters upon drug treatment (Li et al , ; Subramanian et al , ; Reinecke et al , ). Despite the utility of these different approaches, gaining a full picture of drug mechanism‐of‐action, particularly in cells, remains a challenge and new approaches would be beneficial.…”