“…(204-215 nm ( 15 160) and 273 nm ( 20 000). 3 Similarly, Cawley working on the chemistry of vitamin A, 8 found that 2-methyl-4-phenyl-(1E,3E)-butadiene-1,3-dicarboxylic acid (14) 13 shown in its trans-dienoid form showed only trans-cinnamic acid absorption (276 nm, 17 600) rather than that expected for a phenylbutadiene. 13 This spectral difference was assigned to the steric hindrance between the o-hydrogen on the phenyl ring and the methyl group in the trans-dienoid rotamer 14, an effect that might be expected to be smaller than in the case of 13a by comparing methyl and carboxyl group sizes.…”