The use of push-pull molecules having donor (D) and acceptor (A) parts arranged in different shapes are being widely studied for application in various optoelectronic devices.In this study three covalently linked D-A-D molecules containing three different carbazole derivatives as donor, anathracene as acceptor, and thiophene as spacer have been synthesized and characterized. A detailed step-wise study has been carried out using anthracene, thiophene-anthracene and carbazole-thiophene-anthracene derivatives so as to indicate the role of each moiety in the molecule. Steady state fluorescence, time resolved fluorescence, transient absorption and cyclic voltammetric methods have been employed to understand the intramolecular charge separation (CS) and charge recombination (CR) dynamics in solvents of different polarity. The thermodynamic free-energy obtained by measuring the redox potential and singlet state energy suggested the possibility of electron transfer from the excited singlet state of carbazole moiety to the anthracene entity. Steady state and timeresolved fluorescence studies showed fluorescence quenching of anthracence moiety upon addition of thiophene while highly efficient fluorescence quenching of anthracene moiety was observed on addition of carbazole derivatives. Femtosecond transient absorption studiesconfirmed the electron transfer to be the mechanism of fluorescence quenching, in which formation and recombination dynamics of electron-transfer products, anthracene radical anion and carbazole radical cation, were analyzed. The rate of charge separation, k CS , was found to be very high for all the three molecules and it was on the order of 10 10 -10 11 s -1 while, the rate of charge recombination, k CR , was observed to be much slower and it was on the order of 10 8 -10 9 s -1 . The step-wise structure-property relationship leading to the efficient