The synthesis of α,β‐unsaturated ketones by means of dehydrobromination of phenylhydrazone of a semicarbazone derivative of the corresponding α‐bromoketone is known as the Mattox–Kendall reaction. This reaction has been used for the transformation of steroids and also applicable to cyclic α‐bromo ketones or alicyclic ketones. On the other hand, this reaction does not work for methyl 4β‐bromo‐3‐ketocholanate. This reaction has been modified for the direct elimination of hydrogen bromide by using collidine as a base.