Chemical Industry: Servitization in Niches

Buschak, Daniela; Lay, Gunter

doi:10.1007/978-3-319-06935-7_8

Cited by 9 publications

(25 citation statements)

References 4 publications

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“…The chemical industry is an important sector in global manufacturing. Other manufacturing sectors use products made by the chemical industry and it therefore has a strong B2B focus (Buschak & Lay, 2014). As per the study, 52 per cent of global requirements of chemical products are manufactured in Asia whereas Europe manufactures 23 per cent.…”

Section: Servitization In the Chemical Industrymentioning

confidence: 92%

360º̉ Servitization as Strategy for Business Growth

Maheepala

Centonze²,

Warnakulasooriya

et al. 2019

VJM

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Servitization is type a business model innovation where companies extend their product offers through related services. A 360º̉ Servitization is when the manufacturing company uses a base, intermediary and advance service portfolio together with their product portfolio to co-create a unique value proposition to each customer. This research aims to understand how an organization ventures to grow the business through a 360º̉ Servitization. Underpinning the Resource Advantage Theory, a single-case study is conducted in order to achieve the aim of the paper. Data was collected from semi-structured interviews, company reports and the website. A participatory approach with the company CEO strengthened the esearch findings. A deductive content analysis was conducted and findings were reported. This study identifies the importance of a unique product service bundle for each existing and potential customer to co-create value to enhance business growth. The research further identifies the importance of all service types such as base services, intermediary services and advance services when creating a unique product service bundle. The Product- Service-Customer Matrix developed in this study is an import tool for business to business manufacturing organizations in the 21st century to co-create value with the customer. This matrix is a useful tool for managers in business to business manufacturing companies to amplify businessrowth opportunities. Due to limitations inherent in a qualitative case study approach it is not possible to generalize the findings beyond the case company. Moreover, researches in different manufacturing companies are required to improve the generalizability.KEYWORDSBusiness Growth, Business Model, Product-Service, Servitization

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Section: Servitization In the Chemical Industrymentioning

confidence: 92%

360º̉ Servitization as Strategy for Business Growth

Maheepala

Centonze²,

Warnakulasooriya

et al. 2019

VJM

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“…This customization trend changes the companies' business models to more innovative ones. [9] show that three types of business models encourage servitization in chemical industries. Chemical Product Services (CPS) gives priority to the sale/use of chemical product-service bundles.…”

Section: State Of the Art Of Servitization In Biorefineriesmentioning

confidence: 99%

“…Chemical Leasing makes available chemicals for service and ensure their maintenance instead of selling them. Among these three business models promoting servitization, the most widespread is CMS [9] .…”

Section: State Of the Art Of Servitization In Biorefineriesmentioning

confidence: 99%

Servitization of Biomass Processing for a Virtual Biorefinery: Application to the Lignocellulosic Biomass in a French Local Territory

Houngbé

Barthe‐Delanoë

Negny

2019

Collaborative Networks and Digital Transformation

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Processing biomass requires four major steps (pretreatment, fermentation, separation and purification) achieved by dedicated plants called biorefineries. These highly specialized structures cannot cope with the high variability of the whole biomass supply chain. Thus, providing agility to biorefineries is a key challenge to foster biomass processing. The goal is to design a virtual biorefinery as a collective network supported by the servitization of unit operations and the reuse of existing devices. In this regard, the first step described in this paper aims to gather and organize knowledge about a given local area (stakeholders, services) and the existing transformation process operations (inputs, outputs) through a framework. To this end, two metamodels are proposed: one to collect and structure the required information about the local area; one to organize the knowledge about the transformation processes. Their use is illustrated by a use case provided by a municipalities community located in South-West France.

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“…Servitization concepts have been introduced to explain the idea that manufacturers or producers turn out to be service providers (Buschak & Lay, 2014;Goedkoop, 1999;Tukker, 2004;Vandermerwe & Rada, 1988). This concept has been applied in many industries including chemical industry.…”

Section: Introductionmentioning

confidence: 99%