Checkmate of Leisure! Virtual Communities Regarding Chess

Abstract

The aim of this study is generally to understand the behavior, culture and attitudes of chess players with a netnographic approach. In order to have knowledge about chess players in a virtual community, netnography was used for data analysis and interpretation. In this regard, two forums and two Facebook groups on the internet related to chess are included for research. In the selection of virtual communities, the criteria for having the most members and comments are taken into account. As a result of examining the four chess virtual communities, the shares made are grouped under four main and eight subcategories. The four main categories are "