“…In particular, cooperatives must decide which existing members should be included in group activities, a decision that directly influences the inclusion of individual members and may indirectly influence the market performance of the cooperative overall. This concept is highlighted by Aflagah et al (2019), who argue that organizing bulk sales of members' output can be viewed as a critical mass coordination game, in which a larger number of participants can improve the bargaining position of the cooperative by increasing the quantity of marketable output. Importantly, the marginal benefit of including an additional member in group activities is coupled with increasing transaction costs and strategic uncertainty, making coordination more difficult (Aflagah et al, 2019).…”