This study outlines the intraclass differences between online and traditional student end-of-course critiques (EOCCs) only in the context of resident courses. Previous research into these differences appears limited to studies that compare entire classes rather than studies within any given class. Hypotheses are stated that the administration method has an effect on: how students will rate EOCCs, EOCC response rates, and, the detail level, favourability level and number of EOCC comments. In this field experiment, students in resident business courses at a large university comprised the sample. Individuals from within each class were randomly assigned either to a control group that completed a traditional paper-based EOCC or to an experimental group that completed a similar EOCC online. Comments were coded with regard to the level of detail, favourability and total number of comments. Analysis of variance was used to compare the two groups with regard to ratings, comments and response rates. Online EOCCs had lower response rates, lower overall ratings, but more detailed comments. The methodology had no significant effect on the number or favourability level of comments.
Literature review and research hypothesesThe university used as the field setting for this study is a state-funded university located in the Southeastern USA, with numerous satellite campuses located in nearly a dozen countries and as many states. Total enrolment exceeds 27,000 graduate and undergraduate students. In the fall semester of 2000, this university began a state-mandated change from a quarter to a semester system. For a large university, making paradigm shifts such as these presents numerous challenges. One such challenge that remains unanswered has been how to conduct student end-of-course critiques (EOCCs) in a manner that produces usable and reliable data in a global university. Although traditional methods of gathering student evaluations of learning environments proved sufficient in the past, the global nature of the new system requires commonality among the different satellite campuses. For example, separate promotion and tenure committees were found on several campuses, but in the new system, a single promotion and tenure committee is located on the main campus. Committee members travel to the main campus for committee meetings or they participate via videoconferencing, teleconferencing, or even by email for specific agenda items. To prevent confusion and to ensure fairness, standardised methods are necessary throughout the university *