Abstract:Context, including social class is an emerging topic of interest in entrepreneurship studies. According to prevailing orthodoxy, to be upper-class is to be anti-enterprise. Aristocrats are defined through their ownership of land and rentier status and portrayed as conservative being focused on stewardship of their estates, rather than engaging with enterprising activities. This case challenges this traditional perception arguing that aristocrats can pursue an entrepreneurial approach to stewardship in contrast… Show more
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