Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions

Wymer, Walter; Yacout, Omneya Mokhtar

doi:10.1007/s12208-024-00407-8

Int Rev Public Nonprofit Mark

2024

DOI: 10.1007/s12208-024-00407-8

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Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions

Walter Wymer,

Omneya Mokhtar Yacout

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Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions

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References 69 publications

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