Surface defects are believed to govern the adsorption behavior of reducible oxides. We challenge this perception on the basis of a combined scanning-tunneling-microscopy and density-functional-theory study, addressing the Au adsorption on reduced CeO 2−x ð111Þ. Despite a clear thermodynamic preference for oxygen vacancies, individual Au atoms were found to bind mostly to regular surface sites. Even at an elevated temperature, aggregation at step edges and not decoration of defects turned out to be the main consequence of adatom diffusion. Our findings are explained with the polaronic nature of the Au-ceria system, which imprints a strong diabatic character onto the diffusive motion of adatoms. Diabatic barriers are generally higher than those in the adiabatic regime, especially if the hopping step couples to an electron transfer into the ad-gold. As the population of O vacancies always requires a charge exchange, defect decoration by Au atoms becomes kinetically hindered. Our study demonstrates that polaronic effects determine not only electron transport in reducible oxides but also the adsorption characteristics and therewith the surface chemistry. DOI: 10.1103/PhysRevLett.116.236101 Surface defects are of decisive importance for the physics and chemistry of oxides [1]. They represent local perturbations of the saturated metal-oxygen network and often comprise dangling-bond states and uncompensated surface charges. Not surprisingly, density-functional theory (DFT) finds defects to be the preferred adsorption sites for metal atoms and molecules on oxide surfaces [2,3], with oxygen vacancies being the most relevant type due to their relatively low formation energy [4,5]. On nonreducible MgO, for example, Au atoms substantially bind to O defects, while the ideal surface offers weak van der Waals interactions only [6]. The same holds for ceria, as a reducible oxide [7][8][9]. Again, gold hardly interacts with the stoichiometric surface, while binding to surface O vacancies (V O S ) is highly favorable and accompanied by an electron transfer from a nearby Ce 3þ ion [10]. Defects are also involved in stabilizing and activating molecular species and therefore of relevance for oxide chemistry [11].While theory suggests a large impact of defects on various oxide properties, the correlation is not so clear on the experimental side. Predominantly defect-mediated adsorption is found for weakly bound adsorbates, e.g., for water and methanol on TiO 2 ð110Þ [12,13] ð111Þ [18], even the hindered occupation of defects was reported. Also, nonlocal spectroscopic techniques failed to prove the relevance of defects in certain adsorption processes. Photoemission studies of reduced CeO 2 and Fe 3 O 4 sparsely loaded with gold detected mainly cationic Au species [19,20], although binding to O vacancies should result in negatively charged atoms [5,7,9]. Similarly, cationic gold and not Au − species associated with O vacancies were observed on defective MgO [21]. Finally, the yield of ceria-catalyzed water-gas-shift reactions was fou...