We have conducted hard x-ray photoelectron spectroscopy investigations of the electronic structure changes and electron correlation phenomena which take place upon the photoinduced reversible phase transition between β-and λ-T i 3 O. From valence band spectra of β-and λ-T i 3 O 5 , we have identified the bipolaron caused by the σ -type bonding of d xy orbitals in β-T i 3 O 5 and the π stacking between the d xy orbitals between different Ti sites in λ-T i 3 O 5 , previously predicted by ab initio calculations. This indicates that the single electron band picture is valid for the description of photoinduced phase transitions. On the other hand, the Ti 2p and Ti 1s core level spectra exhibit nonlocal screening satellite features, which are typical spectroscopic signs of strong electron correlation in the coherent Ti t 2g states. The most striking result we obtain is that correlation in the valence band also manifests to reduce the plasmon energy, which results in an enhancement of the valence electron mass by a factor of 2.7.