Characterizing Tourism Destination and Policies Forward: The Case in Bantayan Island, Philippines

Abstract

This work reports a holistic tourism destination assessment of Bantayan Island(Philippines) using an expanded tourism area life cycle (TALC) model. The expanded TALC contains five evaluation areas: destination characteristics, marketing response, economic impact, social impact, and environmental impact. Using various sources of evidence, findings suggest that Bantayan Island is positioned in the involvement stage of the TALC model. However, specific areas yield different results as the island is in the development-consolidation stage for destination characteristics, involvement-development for marketing response, involvement for economic impacts, development for social impacts, and involvement for environmental impacts. With these findings, various policy insights for destination management are offered, such as establishing carrying capacity, embracing a proactive marketing content and marketing analytics, managing resiliency of the locals and the tourism industry, integrating local culture in tourism packages, and reducing material and energy use and waste generation. These insights can be extended to other tourism destinations with similar conditions, particularly in developing countries.

A systematic and major review of proactive environmental strategies in hospitality and tourism: Looking back for moving forward

“…Some of the critical PESs in the H&T enterprises are recycling waste, saving energy and water, motivating customers to protect the environment, the use of renewable energy, the use of friendly environmentally products, selecting suppliers who respect the environment, providing organic products, and measuring the impact of an enterprise on the environment (Garay et al, 2017). In this regard, minimizing waste, increasing energy efficiency, and reducing the use of hazardous materials are effective environmental strategies in the tourism industry (Yamagishi et al, 2020).…”

Dolomite Beach as a Tourist Attraction in Manila as Perceived by Local Residents: Basis for Tourism Promotion

“…In addition, using the TALC model, Yamagishi et al (2020) provided destination marketing policy ideas, such as managing residents' and the tourist industry's resilience, incorporating local culture into tourism packages, and limiting visitor effects on the environment, material, energy usage, and trash creation. It is an advantage in the environment, culture, and history, and innovative products and exceptional service support (OECD, 2018).…”

Desafíos de las ciencias sociales aplicadas en el desenvolvimiento científico y tecnológico

“…Existen muchos beneficios no solo para estudiantes, sino también para los empleadores, por lo que los estudiantes se benefician de la experiencia laboral porque tienen oportunidad de realizar trabajos prácticos para complementar los conocimientos teóricos (Velde & Cooper, 2000). Además Casado, (1992) investigó las expectativas básicas de los estudiantes del sector turístico y encontró que sus expectativas eran "bastantes realistas" antes de su período de graduación La caracterización de los destinos turísticos tienen una connotación en la dimensionalidad de sostenibilidad, con la diferencia que pueden ser adaptadas a al contexto biofísico de una comunidad a nivel local, regional o nacional, por lo que Yamagishi et al, (2020) caracterizó desde el punto de vista político y a nivel de sostenibilidad de la isla Bantayan de Filipinas, por lo que a través de la caracterización permitió identificar cinco áreas que portan una forma para ofertar el marketing turístico de forma proactiva, gestión de la resiliencia de los lugareños , integración de incorporar la cultura local en los paquetes turísticos y reducir el uso de materiales de energía y la generación de residuos. Estos conocimientos pueden extenderse a otros destinos turísticos con condiciones similares, particularmente en países en desarrollo.…”