Autism Spectrum Disorder (ASD) is characterized by early attentional differences that often precede the hallmark symptoms of social communication impairments. Development of novel measures of attentional behaviors may lead to earlier identification of children at risk for ASD. In this work, we first introduce a behavioral measure, Relative Average Look Duration (RALD), indicating attentional preference to different stimuli, such as social versus nonsocial stimuli; and then study its association with neurophysiological activity. We show that (1) ASD and typically developing (TD) children differ in both (absolute) Average Look Duration (ALD) and RALD to stimuli during an eeG experiment, with the most pronounced differences in looking at social stimuli; and (2) associations between looking behaviors and neurophysiological activity, as measured by EEG, are different for children with ASD versus tD. even when ASD children show attentional engagement to social content, our results suggest that their underlying brain activity is different than TD children. This study therefore introduces a new measure of social/nonsocial attentional preference in ASD and demonstrates the value of incorporating attentional variables measured simultaneously with eeG into the analysis pipeline. Autism spectrum disorder (ASD) is characterized by early attentional differences that often precede the hallmark symptoms of social communication impairments and restricted and repetitive behaviors 1-3. Attentional processes such as orienting, disengagement from and sustaining attention to relevant stimuli 2,4-6 , and the ability to share attention 7,8 are foundational for the development of social abilities and social communication. Research has demonstrated deficits in all of these domains of attention in infants and children with ASD 8. As such, screening and diagnosis place particular emphasis on these behaviors; and early interventions target these attentional processes to facilitate the acquisition of social and communication skills 9-11. In this work we investigate the associations between attention and simultaneously recorded neurophysiological signals in children with ASD. Our results suggest that even when ASD children show attentional engagement to social content, their underlying brain activity is different than typically developing (TD) children. A distinctive sign of ASD is robust differences in the amount of attention directed toward social versus nonsocial stimuli, documented across the lifespan and reported as early as 6 months of age in infants who later develop ASD 12-15. Although neurophysiological recordings (e.g., Event-Related Potentials [ERP] 16 and spontaneous electroencephalogram [EEG]) and looking behavior paradigms (e.g., via habituation 17 and gaze 18 , which are often measured with eye-tracking technology 19 , but can also use standard computer vision 20) have been widely used