Characterizing the Mass Media

Jurin, Richard R.; Roush, Donny; Danter, Jeff

doi:10.1007/978-90-481-3987-3_8

Cited by 1 publication

(3 citation statements)

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“…Based on the finding from prior literature, we noted that UGCs, VCC and those common operational features are all peculiar traits of social media and can address the first two issues. For the third issue, we specify that the “convergence” of media (Jurin et al , 2010; Lin, 2013; Potter, 2013) is precisely a concrete example. Consequently, similar to the prior literature, Ho et al (2019) hypothesised that social media are adequate platforms to foster, guide and to transfer users’ cognisance, comportment and customs of environmentalism.…”

Section: Methodsmentioning

confidence: 99%

“…Nowadays, traditional mass media publishers can easily update news, articles, broadcasts, television (TV) programmes on websites, social media pages or mobile apps synchronously, while at the same time keep using their original channels and forms to contact with a bigger audience, which researchers (Jurin et al , 2010; Lin, 2013; Potter, 2013) call this phenomenon the “convergence” of different media.…”

Section: Literature Reviewmentioning

confidence: 99%

“…For stakeholders and policymakers, it is decisive to arrange projects efficiently to provide environmental information, knowledge and appeals to the public (Jurin et al , 2010). It is because biased perceptions between environmental organisations and their target audience may be developed if the channels of communication are not built deliberately (Godfrey and Feng, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

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Applying social media to environmental education: is it more impactful than traditional media?

Chung¹,

Chiu²,

et al. 2020

IDD

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Purpose This study aims to explore how social media help promote environmental education and pro-environmental behaviours by analysing how young adults access social media and traditional media to obtain environmental information differently, how environmental ideas are disseminated through social media and how people perceive and realise environmentalism. Design/methodology/approach This is a qualitative study based on a semi-structured interview with student participants. The questions used in the interview were developed by on the integrated waste reduction model by Nishio and Takeuchi (2005) and the enhanced model proposed by Ho et al. (2019). Findings The results indicate that young adults agree and accept that living environmentally friendly lifestyles is an important goal. Although they acquire environmental information from social media, they seldom share or interact with those social media posts. This behaviour implies that they are information receivers when dealing with such contents. Originality/value The finding of this study provides insight for stakeholders on how to promote related knowledge and encourage people to be “greener” more often and construct a friendlier atmosphere for fostering more in-depth environmental discussions on social media.

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Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%