The adsorption of Zn by soils which are different in their major cationexchange materials was measured at equilibrium Zn concentrations up to lo-' M in lo-' to l O -' M CaCl,. The results are interpreted on K$;-[Zn],,il plots, where KE; is the selectivity coefficient defined by the equation All natural samples except those containing halloysite exhibited no or very small specific Zn adsorption. AU Ca-saturated samples exhibited specific Zn adsorption dependent oncation-exchange materials. The cationexchange sites with high selectivities for Zn (K3: > 10) constitute more than 40 per cent of the total exchange sites in soils containing allophane, imogolite, and halloysite, whereas those with moderate to low selectivities for Zn (K$; < 10) predominate in montmorillonitic, vermiculitic, and humic soils. Differences in the contribution of the respective cationexchange materials to specific Zn adsorption are discussed relating t o differences in the origin of their negative charge.