Based on both the manufacturer's perspective (an engineering approach) and the customer's point of view (a marketing approach), the Value Analysis Method can determine both directions to reduce production cost and technological change to a product. The method allows the analysis of the possibilities to reduce manufacturing costs based on a detailed investigation of the current cost of a product. The present paper tackles the implementation of the Value Analysis Method in the manufacturing of electrical motors, with application for the flameproof motors. The authors identified four categories of flameproof motor functions: (a) strong undervalued functions, (b) strong overvalued functions, (c) slightly under / over-valued and (d) proportionately valued functions (by the manufacturer). Hence, the data on the production costs are provided by a domestic (Romanian) producer. It examines the method's potential to create solutions to increase efficiency and effectiveness of the studied motors.