Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers

Baran, Radosław

doi:10.7206/jmba.ce.2450-7814.232

Cited by 1 publication

(2 citation statements)

References 11 publications

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“…The debate on whether a consumer prefers a local or foreign product is centered on various norms of country-of-origin (COO) effects such as the theory of ethnocentrism (Dutta et al, 2017;Baran, 2018;Prince, 2020), animosity (Souiden et al, 2018;Abrar et al, 2019), and consumer patriotism (Sharma, 2011;Götze and Brunner, 2019). The COO effect provides a bidirectional explanation for consumption patterns.…”

Section: Introductionmentioning

confidence: 99%

“…The COO effect provides a bidirectional explanation for consumption patterns. Accordingly, either consumers support local products for such reasons as national pride, perception of freshness, and contribution to the country's economy or they have a strong prefe rence toward foreign brands for such reasons as status, prestige, and quality perception (Winit et al, 2014;Baran, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Mkedder¹,

Bakır²,

Lachachi³

2021

CEMJ

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Purpose: The aim of this study was to investigate the antecedents of consumers’ purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries. Design/methodology/approach: Drawing on the stimulus-organism-response (SOR) framework, the research model was tested using the partial least squares structural equation modeling (PLS-SEM) technique with a questionnaire applied to 731 respondents from Saudi Arabia. Findings: The results showed that perceived quality, consumer satisfaction, and brand image have a positive impact on purchase intention, whereas perceived price could not explain purchase intention. Moreover, consumer satisfaction and brand image appeared to significantly mediate the relationships in the research model. Research limitations/implications: This article studies a specific country and local dairy consumption. One should be careful when generalizing the results to other food and country contexts. Originality/value: This study investigates consumer purchase intention specifically toward local dairy products, which was a matter underexplored in the literature as opposed to studies on a variety of other local products. Moreover, the article contributes to an extension of the SOR framework onto the body of literature regarding local products.

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