Characteristics of consumers using ‘better for you’ front-of-pack food labelling schemes – an example from the Australian Heart Foundation Tick

Williams, Susan L.; Mummery, Kerry

doi:10.1017/s1368980012005113

Cited by 19 publications

(12 citation statements)

References 37 publications

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“…Once the Tick was mentioned in a focus group, there appeared to be general awareness of the logo among other group members. Consistent with previous research, 14,15 this level of awareness suggests that the Tick is well known in the community and has a considerable degree of salience across age and gender groups. The following quote illustrates how even some of the youngest participants had a reasonable understanding of the intended role of the Tick:…”

Section: Resultssupporting

confidence: 89%

Tick tock: time for a change?

Pettigrew

Talati

Neal

2016

Health Prom J of Aust

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New developments in front-of-pack nutrition labelling are substantially improving the nutrition information available at the point of purchase. This has led to a need to reconsider the role of health logos such as the National Heart Foundation's 'Tick'. Using a qualitative, exploratory approach involving 10 focus groups with adults and children, this study investigated consumers' attitudes to the Tick and its relevance to their purchase decisions. Both adults and children exhibited awareness of the Tick and its aim to indicate healthier product alternatives. Views on the effectiveness of the Tick were polarised, with some considering it a useful tool and others querying the basis of its licensing arrangements. While the Tick has in the past played a role in assisting consumers to make more informed decisions and encouraging favourable modification of the food supply, recent questions relating to its role and credibility have resulted in the Heart Foundation deciding to retire it. After a quarter of a century in the Australian marketplace, the National Heart Foundation's Tick program has been reviewed. The findings of the present study provide insight into consumers' views of the Tick and suggest that the emergence of more comprehensive food labelling initiatives may make logo-based nutrition labels redundant.

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Section: Resultssupporting

confidence: 89%

Tick tock: time for a change?

Pettigrew

Talati

Neal

2016

Health Prom J of Aust

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“…Use of health symbols on food labels could help consumers make healthier food choices and overcome confusion in understanding food labels [ 32 , 33 , 34 ]. Therefore, we also investigated the use of symbol of protective food , the only health symbol found on food labels in the Slovenian market ( Table 2 ).…”

Section: Resultsmentioning

confidence: 99%

Consumers’ Exposure to Nutrition and Health Claims on Pre-Packed Foods: Use of Sales Weighting for Assessing the Food Supply in Slovenia

Pravst

Kušar

2015

Nutrients

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Insights into the use of health-related information on foods are important for planning studies about the effects of such information on the consumer’s understanding, purchasing, and consumption of foods, and also support further food policy decisions. We tested the use of sales data for weighting consumers’ exposure to health-related labeling information in the Slovenian food supply. Food labeling data were collected from 6342 pre-packed foods available in four different food stores in Slovenia. Consumers’ exposure was calculated as the percentage of available food products with particular food information in the food category. In addition, 12-month sales data were used to calculate sales weighted exposure as a percentage of sold food products with certain food information in the food category. The consumer’s in-store and sales-weighted exposure to nutrition claims was 37% and 45%, respectively. Exposure to health claims was much lower (13%, 11% when sales-weighted). Health claims were mainly found in the form of general non-specific claims or function claims, while children’s development and reduction of disease risk claims were present on only 0.1% and 0.2% of the investigated foods, respectively. Sales data were found very useful for establishing a reliable estimation of consumers’ exposure to information provided on food labels. The high penetration of health-related information on food labels indicates that careful regulation of this area is appropriate. Further studies should focus on assessing the nutritional quality of foods labeled with nutrition and health claims, and understanding the importance of such labeling techniques for consumers’ food preferences and choices.

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“…In general, women are more health conscious than men (Lassen et al 2016), a trait that research has also linked to the greater use of nutritional information (Hieke and Taylor 2012;Williams and Mummery 2013). Women also tend to make healthier decisions than men when provided with nutritional labels (Heiman and Lowengart 2014; Hieke and Newman 2015).…”

Section: Gendermentioning

confidence: 99%

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Ikonen

Sotgiu

Aydinli

et al. 2019

J. of the Acad. Mark. Sci.

276

256

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As consumers continue to struggle with issues related to unhealthy consumption, the goal of front-of-package (FOP) nutrition labels is to provide nutrition information in more understandable formats. The marketplace is filled with different FOP labels, but their true effects remain unclear, as does which label works best to change perceptions and behaviors. We address these issues through an interdisciplinary meta-analysis, generalizing the findings of 114 articles on the impact of FOP labels on outcomes such as consumers' ability to identify healthier options, product perceptions, purchase behavior, and consumption. The results show that, although FOP labels help consumers to identify healthier products, their ability to nudge consumers toward healthier choices is more limited. Importantly, FOP labels may lead to halo effects, positively influencing not only virtue but also vice products, e.g., interpretive nutrient-specific labels improve health perceptions of both vice and virtue products, yet they influence only the purchase intention of virtues.

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Characteristics of consumers using ‘better for you’ front-of-pack food labelling schemes – an example from the Australian Heart Foundation Tick

Cited by 19 publications

References 37 publications

Tick tock: time for a change?

Tick tock: time for a change?

Consumers’ Exposure to Nutrition and Health Claims on Pre-Packed Foods: Use of Sales Weighting for Assessing the Food Supply in Slovenia

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

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