Characteristics, hotspots, and prospects of short video research: A review of papers published in China from 2012 to 2022

Yuan, Yaozong; Wang, Qiong

doi:10.1016/j.heliyon.2024.e24885

Cited by 3 publications

(4 citation statements)

References 56 publications

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“…More than half of the respondents considered YouTube videos to be useful. Yuan and Wang [2] analyzed the content of over 2000 representative research papers on Chinese short videos published between 2012 and 2022. Their findings indicate that issues such as the marketing of short informative videos, standardized management of short video platforms, and the impact of these videos on university education suggest that short videos are likely to become a popular topic for future academic research.…”

Section: Short Videos On Social Mediamentioning

confidence: 99%

“…This is especially true with the increasing popularity and influence of social media. In China, the number of users of short videos has exceeded 1 billion [2]. Recently, short video and audio platforms such as YouTube Shorts and TikTok have become important channels for the public to form opinions and communicate their viewpoints [3].…”

Section: Introductionmentioning

confidence: 99%

“…Consequently, research on short videos has become one of the hot topics. Yuan and Wang [2] analyzed over 2000 articles and found that topics such as using short videos for marketing and their impact on education are currently popular. There is also a considerable amount of research focusing on the influence of short videos on stimulating online shopping and travel motivations [4], predicting the popularity of short videos [3,5], and advertising placement in short videos [6].…”

Section: Introductionmentioning

confidence: 99%

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Developing the NLP-QFD Model to Discover Key Success Factors of Short Videos on Social Media

Wu,

Jeng,

Chen

et al. 2024

Applied Sciences

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In the transition from television to mobile devices, short videos have emerged as the primary content format, possessing tremendous potential in various fields such as marketing, promotion, education, advertising, and so on. However, from the available literature, there is a lack of studies investigating the elements necessary for the success of short videos, specifically regarding what factors need to be considered during production to increase viewership. Therefore, this study proposed the NLP-QFD model, integrating Natural Language Processing (NLP), Latent Dirichlet Allocation (LDA), and Quality Function Deployment (QFD) methods. Real short videos from mainstream Western media (CNN) and regional media (Middle East Eye) will be employed as case studies. In addition to analyzing the content of short videos and audiences’ reviews, we will utilize the NLP-QFD model to identify the key success factors (KSFs) of short videos, providing guidance for future short video creators, especially for small-scale businesses, to produce successful short videos and expand their influence through social media. The results indicate that the success factors for short videos include the movie title, promotion, reviews, and social media. For large enterprises, endorsements by famous individuals are crucial, while music and shooting are key elements for the success of short videos for small businesses.

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Section: Short Videos On Social Mediamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Developing the NLP-QFD Model to Discover Key Success Factors of Short Videos on Social Media

Wu,

Jeng,

Chen

et al. 2024

Applied Sciences

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“…Dalam hal ini, Tiktok adalah aplikasi yang memungkinkan guru menonton video pendek dengan konten orisinal tentang berbagai topik (Yuan & Wang, 2024). Selain itu, guru di SDN Krikilan 1 menegaskan bahwa dampak aplikasi tiktok terhadap pembelajaran anak bergantung pada waktu penggunaan; jika digunakan selama pengajaran, itu sangat mengganggu proses pembelajaran (Ramdani et al, 2021).…”

Section: B Persepsi Guru Terhadap Kebiasaan Danceunclassified

Kajian Dampak Tiktok Pada Siswa Sekolah Dasar: Kelebihan, Kekurangan, Dan Implikasi Pendidikan

Amalia,

Naufal Nafi'ardina

2024

JEE

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TikTok app is a video-based online social media application with interesting special effects designed to interest many people, especially children. These elementary school kids love to play, and the playful nature of children makes them interested in the tiktok app and its features. The purpose of the study was to assess the advantages, disadvantages and implication of the tiktok application for elementary school students in Krikilan 1, Kec. Kab, Kalijambe Sragen, Prov. Southeast Java qualitative research, also known as field research , requires interviews and observation of respondents or actors. Children, class teachers, and parents of SD Krikilan 1 were used as research subjects. Utilizing observation and interview methods for data collection, data reduction, data presentation, and conclusion drawing are the three parts of the data analysis method used. According to research findings, the most popular TikTok app content for children aged 6 to 8 years is about challenges, food, cuisine, even student idols such as Ibnu wardani and Fuji. The average use of the tiktok application ranges from 30 minutes to 2 hours. The tiktok app has both positive and negative impacts on children who are 6 to 8 years old. The bad result is that children lose interest in learning, while the positive result is that it can foster and develop creativity and help children develop their skills in video editing.

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Visualizing Hotspots and Trends in the Sense of Place Research Through Scientometric Analysis

Han,

Ja'afar,

Malek

et al. 2024

Preprint

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Characteristics, hotspots, and prospects of short video research: A review of papers published in China from 2012 to 2022

Cited by 3 publications

References 56 publications

Developing the NLP-QFD Model to Discover Key Success Factors of Short Videos on Social Media

Developing the NLP-QFD Model to Discover Key Success Factors of Short Videos on Social Media

Kajian Dampak Tiktok Pada Siswa Sekolah Dasar: Kelebihan, Kekurangan, Dan Implikasi Pendidikan

Visualizing Hotspots and Trends in the Sense of Place Research Through Scientometric Analysis

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