“…Practitioners work in news and reporting, editing, broadcasting (radio and television), electronic and Web-based media, marketing, public relations, and more (ACE, 2004;Bowen & Cooper, 1989;Buck & Paulson , 1995;Scherler, 2001;Sprecker & Rudd, 1998;Terry & Bailey-Evans, 1995). Similarly, agricultural communication s has several professional groups in which industry members participate.…”