The article is devoted to the world’s first popularizers of the nō theatre outside Japan, with particular emphasis on the pioneering achievements of two Americans, Ernest Francisco Fenollosa (1853–1908) and Ezra Pou nd (1885–1972), as well as the next generation representing various European countries. The latter included, among others, William Butler Yeats (1865–1939), Paul Claudel (1868–1955), Jacques Copeau (1879–1949), Charles Dullin (1885–1949), Jean-Louis Barrault (1910–1994), Gabriel Cousin (1918–2010), Edward Gordon Craig ( 1872–1966), Benjamin Britten (1913–1976), Bertolt Brecht (1898–1956) and Samuel Beckett (1906–1989), who, influenced by the fascination with the nō theatre, were the first to reform, in a more or less visible way, the traditional, realistic European theatre.