Chapter 3 A Qualitative Study on the Survival Strategies of Retailers in BoP Markets

Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy

doi:10.1108/978-1-78714-555-920181004

Cited by 2 publications

(7 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Instead, it has been argued that access to the BOP can be accelerated through incorporating SRIs to handle the last link (Gold et al, 2020;Nilakantan et al, 2019;Sarkar et al, 2018;Sodhi & Tang, 2016). Indeed, Sodhi and Tang (2016, p. 125) argue that "people in this segment already are -or have the potential to become -suppliers, distributors, and retailers for other companies, expanding the reach and efficacy of existing supply chains."…”

Section: Product Flow At the Bottom Of The Pyramidmentioning

confidence: 99%

On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences

Yamalakonda

Nilakantan

Iyengar

et al. 2023

J of Business Logistics

View full text Add to dashboard Cite

Much of the extant scholarship in supply chain management (SCM) has had a developed world focus, although most of the global population resides outside this area. SCM scholars are now recognizing this limitation in the coverage of our communities' research. They have recognized that the logistical challenges of getting products to these underserved markets at the bottom of the economic pyramid (BOP) may be fundamentally different from the “big box” mindset that prevails in the west. There is growing recognition that supply chain entrepreneurship is critical to the logistics and physical distribution systems that can get products to such markets in a cost‐effective manner. Yet, such entrepreneurs, who are often small, and weakly integrated into the global economy, face several challenges in their daily business. Many of them rely on microfinance to fund their business. Yet, the microfinance model itself is changing into a web‐supported crowdfunded model. The current study investigates how an entrepreneur's circumstances with regard to their borrowing status as a first‐time borrower, and their intent with regard to business expansion influence their success in fundraising on a crowdfunding platform. Results reveal that BOP entrepreneurs who are “repeat borrowers” have difficulty in obtaining funding for their business plans.

show abstract

Section: Product Flow At the Bottom Of The Pyramidmentioning

confidence: 99%

On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences

Yamalakonda

Nilakantan

Iyengar

et al. 2023

J of Business Logistics

View full text Add to dashboard Cite

show abstract

“…These small retailer of developing or emerging economy should in no way be compared with retailers of developed economy or even with urban unorganized retailers. As the retailing concepts are mostly formed and explained in the context of developed world, defining a rural retailer needs a differentiated approach [1]. The actual experience of the rural retailer is only vaguely understood as there is only a few points of comparison between urban and rural retail format [9].…”

Section: 2mentioning

confidence: 99%

“…Almost similar state exists with retailer and vendor where there is often no legally enforceable claims. Quite clearly trust is the cornerstone of these informal economy [19]. Interestingly, in the rural African context, providing credit on verbal or ledger system is called 'mali kauli'.…”

Section: Financial Metrics Of Rural Retailmentioning

confidence: 99%

“…Interestingly, in the rural African context, providing credit on verbal or ledger system is called 'mali kauli'. Many of the rural retailers of South Asian countries keep similar informal record by the name "Khata system" [4], [19].…”

Section: Financial Metrics Of Rural Retailmentioning

confidence: 99%

“…These rural retailers who are often termed as 'unorganized-traditional retailer', 'micro-merchant', 'subsistent retailers' or 'rural neighbourhood grocer' are very difficult to explain as academicians or marketers cannot straightaway borrow definitions from the 'models of retailing' offered by the western world. Majority of the available literature of rural retailers in developed world is based on the conception of 'central market place theory' [1]. But these proposition fails to explain the ground reality that a rural retailers of developing nations operate in.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

A Study on Rural Retailer and Consumer Decision Making - A Literature Review

Nuzhat

Habib

2023

IJSCM

View full text Add to dashboard Cite

The aim of this study is to explore the role of rural retailers and examine how they influence rural consumer’s purchase behaviour. Also, how as a part of unorganized retailing, the rural retailer represents his unique characteristics was investigated. The parameters of their merchandising, their advantages of social capital, vulnerability and drawbacks of rural retailer’s remoteness was revisited too. This article took a consolidative literature review method where secondary information and data were collected. Numerous journals, research article, publications written on rural retailers were collected, analysed and evaluated. Renowned database and search engines like Google scholar, Elsevier, Emerald, and JSTOR were reviewed for collecting relevant journal articles and research papers. This study later presented a synthesized discussion on how as a vital link of the urban to rural supply chain, rural retailers act as a ‘lifeline’ of daily necessities. The realities that contributes to their success and failures are discussed as well. Subsequently, as the rural retailers have a very important role to play in the developing economy, the unmistakable need of further, in-depth research on them became very evident.

show abstract

Chapter 3 A Qualitative Study on the Survival Strategies of Retailers in BoP Markets

Cited by 2 publications

References 34 publications

On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences

On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences

A Study on Rural Retailer and Consumer Decision Making - A Literature Review

Contact Info

Product

Resources

About