Chapter 18 Cognitive Processes in Stated Preference Methods

Fischhoff, Baruch

doi:10.1016/s1574-0099(05)02018-8

Cited by 41 publications

(41 citation statements)

References 90 publications

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“…The first problem is the arbitrarily choice of the scale: why choose a 10-point rating scale and not a 100-point scale, or vice versa? Even on an 11-point scale, it makes a difference whether the anchors are assigned the numbers [0,10] or [-5,5] (Fischhoff, 2005). Another issue is that all respondents are assumed to use the scale in a similar cognitive way.…”

Section: Measuring Passenger Preferencesmentioning

confidence: 99%

Consumer preferences in the design of airport passenger areas

Oel

Berkhof²

2013

Journal of Environmental Psychology

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b pieterse terwel grevink advies bv, PO box 1496, 3800 BL Amersfoort, The Netherlands Keywords: Architecture, consumer preferences, discrete choice experiments, aesthetics, userinspired design AbstractIn recent decades, commercial developments have become increasingly important for the overall profit of airports. However, little is known about consumer preferences regarding the design of passenger areas, which is striking as the design of terminal buildings affects consumers' emotional state and shopping behaviour. The aim of this study was therefore to investigate how architectural design characteristics are valued by airport passengers, using visualizations of hypothetical passenger areas.Discrete choice experiments were used to investigate passenger preferences for eight design characteristics. Data on 346 passengers were collected in June 2008 in departure and transfer areas at Amsterdam Airport Schiphol.Analyses showed that passengers preferred a passenger area with a curvilinear roof, a curved layout, the presence of greenery, no decoration reflecting the distinctiveness of Holland, warm lighting, wide dimensions and white materials. Signage had no influence.Consumer preferences in the design of airport passenger areas 2

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Section: Measuring Passenger Preferencesmentioning

confidence: 99%

Consumer preferences in the design of airport passenger areas

Oel

Berkhof²

2013

Journal of Environmental Psychology

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“…Like all measurements, such judgements can be evaluated in terms of consistency or accuracy. [38] Consistency is evaluated by asking the same question in different ways, and then seeing how compatible the answers are (e.g. comparing judgements elicited for different time periods).…”

Section: Evaluabilitymentioning

confidence: 99%

“…Formal analysis coupled with structured expert elicitation can characterize information needs in analytical terms. [36][37][38] Behavioural research can convey that information effectively, and then assess recipients' understanding. [40,41] Understanding regulators' choices requires understanding both the evidence and the decisionmaking process.…”

Section: Transparencymentioning

confidence: 99%

Good Decision Making Requires Good Communication

Fischhoff

2012

Drug Saf

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“…Social science is needed to describe people's perceptions of those critical facts, as well as their goals when making choices. Together, these sciences can show where communication has broken down between citizens and scientists, how it might be improved, and what limits there are to lay understanding (3)(4)(5).…”

Section: Climate-related Decisionsmentioning

confidence: 99%