Chapter 10 Conjoint analysis with product-positioning applications

Green, Paul E.; Krieger, Abba M.

doi:10.1016/s0927-0507(05)80033-7

Cited by 44 publications

(32 citation statements)

References 64 publications

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“…Quality engineering design enhancements include screening experiments and fractional factorial designs from agricultural applications, now being used in public health intervention research. Marketing research further exemplifies use of conjoint analysis, which also has promise for implementation research (Green and Krieger 1993; Green et al 2001). Designs from the quasi-experimental tradition are used in quality improvement research.…”

Section: Discussionmentioning

confidence: 99%

Design Elements in Implementation Research: A Structured Review of Child Welfare and Child Mental Health Studies

Landsverk

Brown

Rolls-Reutz

et al. 2010

Adm Policy Ment Health

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Implementation science is an emerging field of research with considerable penetration in physical medicine and less in the fields of mental health and social services. There remains a lack of consensus on methodological approaches to the study of implementation processes and tests of implementation strategies. This paper addresses the need for methods development through a structured review that describes design elements in nine studies testing implementation strategies for evidence-based interventions addressing mental health problems of children in child welfare and child mental health settings. Randomized trial designs were dominant with considerable use of mixed method designs in the nine studies published since 2005. The findings are discussed in reference to the limitations of randomized designs in implementation science and the potential for use of alternative designs.

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Section: Discussionmentioning

confidence: 99%

Design Elements in Implementation Research: A Structured Review of Child Welfare and Child Mental Health Studies

Landsverk

Brown

Rolls-Reutz

et al. 2010

Adm Policy Ment Health

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“…The global utility is obtained from a set of partial values or utilities (part-worths) that relate the levels of different attributes to consumer preferences, assuming some rule of composition (Azpiazu 1996;Green and Krieger 1993). Normally, this method supposes that the preference of an alternative is an additive function of the partial values or utility assigned to the levels of the attributes that make up that alternative (Gil 1990).…”

Section: Methodology For the Study Of The Franchisee Profilementioning

confidence: 99%

“…Generally, a multi-attribute choice alternative x can be represented by means of the following vector annotation (Green and Krieger 1993):…”

Section: Appendixmentioning

confidence: 99%

Criteria used in the selection of franchisees: an application in the service industry

Guerrero-Casas

Cataluña

2011

Serv Bus

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The service industry is one of the greatest driving forces behind the growth of franchising in many countries. The aims of this study are to identify the characteristics of the franchisee profile preferred by franchisors in the service industry and to show how the simulation of franchisees with conjoint analysis constitutes a powerful tool for the correct selection of franchisees by franchisors. Criteria that franchisors in the service industry look for in franchisee candidates are ranked by importance using conjoint analysis; a decomposition methodology that is rarely used in this field. The value of the paper is significant as it provides a practical framework for franchisors for the selection process of franchisees when choosing from a group of potential franchisees.

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“…The simulation technique used included a hybrid of the first-choice model developed by Green and Krieger (1993), which is the most common method used in commercial applications of conjoint analysis, and the MGG conjoint model (Mahajan et al 1982). Some additional macroprogramming using spreadsheet software was required to execute the MGG conjoint model.…”

Section: Research Processmentioning

confidence: 99%

Examination of North American softwood lumber species substitution using discrete choice preferences and disaggregated end-use markets

2007

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Over the past 20 years, four significant and contentious softwood lumber trade disputes have taken place between the United States and Canada. The US International Trade Commission (USITC), relying on aggregate market assessments using elasticity of demand estimation and cointegration methods, has ruled that all North American softwood lumber species are perfectly fungible. The objective of this study is to disaggregate the US softwood lumber market by estimating cross-price elasticity of demand for North American softwood lumber species and species groups in three major end-use markets (floor framing, roof framing, and wall framing products) using a discrete choice preference model. Specifically, this study utilizes a choice-based conjoint model to estimate species and species group preferences, market shares, and price-demand relationships for North American softwood lumber. Research results are compared with published aggregate market cross-price elasticity of demand estimates, such as those relied upon by USITC, to determine whether North American softwood lumber species and species groups are perfectly fungible in the three largest softwood lumber end-use markets. Results demonstrate that distinct differences exist in the substitutability between North American species and species groups of softwood lumber. The results provide notable implications in future USITC trade analyses of the US-Canadian softwood lumber trade issue.Résumé : Au cours des 20 dernières années, quatre litiges importants et controversés entre les É tats-Unis et le Canada sont survenus au sujet du commerce du bois d'oeuvre résineux. La Commission du commerce international des É tats-Unis (USITC), s'appuyant sur l'estimation de l'élasticité de la demande du marché global et des méthodes de cointégration, a établi que les essences de bois résineux nord-américain étaient parfaitement substituables. L'objectif de cette étude est de désagréger le marché américain du bois de sciage résineux en estimant les élasticités-prix croisées de la demande pour les essences de bois d'oeuvre résineux nord-américain et les groupes d'essences dans trois marchés importants de produits finis (charpentes de plancher, de toiture et des murs) à l'aide d'un modèle des choix discrets. Spécifiquement, cette étude utilise un modèle conjoint basé sur les choix pour estimer les préférences des essences et des groupes d'essences, les parts de marché et la relation entre le prix et la demande pour le bois d'oeuvre résineux nord-américain. Les résultats de la recherche sont comparés à d'autres estimations des élasticités-prix croisées de la demande, telles que celles qui ont été utilisées par l'USITC, pour déterminer quelles essences et groupes d'essences de bois d'oeuvre résineux nord-américain sont parfaitement substituables parmi les trois plus grands marchés de produits finis. Les résultats démontrent qu'il y a de nettes différences dans la substituabilité des essences et des groupes d'essences de bois d'oeuvre résineux nord-américain Les résultats auront de sérieuses...

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Chapter 10 Conjoint analysis with product-positioning applications

Cited by 44 publications

References 64 publications

Design Elements in Implementation Research: A Structured Review of Child Welfare and Child Mental Health Studies

Design Elements in Implementation Research: A Structured Review of Child Welfare and Child Mental Health Studies

Criteria used in the selection of franchisees: an application in the service industry

Examination of North American softwood lumber species substitution using discrete choice preferences and disaggregated end-use markets

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