Abstract:The main challenge for studying the pragmatics of danger in a global context is how to separate pseudo-universals from genuinely shared themes in discourses of danger. To identify common themes, it is important to approach the discourses from a principled perspective that enables a genuine comparison of linguacultural logics that guide language usage. In this chapter, we first elaborate on cultural pragmatics as the shared theoretical standpoint of all the studies in the volume. We then introduce the common me… Show more
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