“…Cognition structure, also called knowledge structure ( Walsh, 1995 ), mental model ( Daft and Weick, 1984 ; Fahey and Narayanan, 1989 ), or cognitive map ( Dutton et al, 1983 ; Dutton and Jackson, 1987 ), represents the content and organization of knowledge ( Mitchell et al, 2002 ). A cognition structure results from cumulative experiences and learning an entrepreneur has encountered in a specific domain ( Gaglio, 1997 ). The cognition structure determines how an entrepreneur responds to new information ( Gaglio and Katz, 2001 ).…”