“…Healthcare is a continuously changing environment designed to tackle challenges associated with competitive advantage (Clack & Ellison, 2019), an aging population and internal and external pressures to change (Fry, 2019)-challenges which are pushing healthcare towards more innovative solutions. However, changes and innovations in healthcare are often complex and difficult to implement due to organisational resistance to change (Vink, Joly, Wetter-Edman, Tronvoll, & Edvardsson, 2019;Wang, Lee, & Maciejewski, 2015), along with a lack of focused and secure management (Fry, 2019;Nilsen, Dugstad, Eide, Gullslett, & Eide, 2016). In this context, innovative service design can be crucial for innovation, and it can help organisations obtain competitive advantages (Clack & Ellison, 2019), improve learning and undergo transformation (Kuure, Miettinen, & Alhonsuo, 2014).…”