Changing Practices/New Technologies: Photos and Videos on Vacation

Dinhopl, Anja; Gretzel, Ulrike

doi:10.1007/978-3-319-14343-9_56

Cited by 13 publications

(7 citation statements)

References 35 publications

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“…Video clips of travel destinations are a strong medium to enhance the destination’s image, and this elevates the number of tourist arrivals (Tsai et al , 2017). Further, some studies focused on destination videos created by users (Dinhopl and Gretzel, 2015). However, research on the influence of YouTube channels on destination visit intentions is still at a nascent stage.…”

Section: Introductionmentioning

confidence: 99%

YouTube channels influence on destination visit intentions

Arora¹,

Lata

2020

JIBR

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Purpose With the usage of social media and Web 2. 0, YouTube channels currently play a pivotal role in supporting a traveler’s destination visit. Travelers create their YouTube channels and share their past experiences in the form of videos, which helps other potential travelers to support their destination visit. The purpose of this paper is to understand how travelers adopt information through YouTube channels and how it influences the traveler’s intention to visit a destination. Design/methodology/approach A research model was constructed and empirically tested by using a sample of 486 respondents who watch YouTube channels before visiting a destination. Further, the hypotheses of this study were validated with the help of structural equation modeling using partial least squares. The respondents in this study were from Delhi. Findings This paper found comprehensiveness, relevance, timeliness, source expertise and attitude as the most significant predictors of a traveler’s destination visit intention through YouTube channel adoption. Further, source trustworthiness and accuracy were not found to be statistically significant. Research limitations/Implications The findings of this paper were based on data taken from the local respondents in Delhi. Further, it analyzed the influence of only seven dimensions on destination visit intention, which could have excluded some important factors that influence tourists’ destination visit intention. Practical implications This paper has provided implications for YouTube vloggers and tourists. The result proves that while making decisions regarding destination visit, tourists thinks critically and scrutinize the content of YouTube channels prior to deciding a destination. So, vloggers should provide relevant, comprehensive and accurate destination information through their videos to tourists. Originality To the best of authors’ knowledge, this paper is the first in the Indian context to examine the adoption of YouTube channels before visiting destinations through information adoption models with additional constructs.

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Section: Introductionmentioning

confidence: 99%

YouTube channels influence on destination visit intentions

Arora¹,

Lata

2020

JIBR

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“…Video content has rapidly grown as a proportion of UGC online, as video-making devices have become more mainstream and video content has been integrated into other social media platforms such as Facebook and Twitter (Dinhopl and Gretzel, 2016a). Because of its specificity in technological and social practices, tourism videography can even be considered as a separate media form, different from travel photography (Dinhopl and Gretzel, 2015;Dinhopl and Gretzel, 2016b). From another perspective, using various social media sites, consumers now can easily search travel videos posted by other tourists and individuals, or by official DMOs, before making travel decisions (Lim et al, 2012).…”

Section: Characteristics Of Drone Videos As Ugcmentioning

confidence: 99%

“…According to Hay (2016), drone videos are of interest to destination marketing organizations (DMOs), complementing static images and short videos in presenting and promoting a destination. For example, New Zealand's DMO acquired drones to create its own videos (Dinhopl & Gretzel, 2015) and subsequently created a successful social media campaign for sharing "ultimate holiday selfies" (Tourism New Zealand, 2015). The characteristics of destination videos shared on social media is relatively unexplored academic topic, either as separate media type (Crowel, Gribben, & Loo, 2014;Huertas, 2018;Tussyadiah & Fesenmaier, 2009) or as a part of other social media content types (Ulrike Gretzel, Fesenmaier, Lee, & Tussyadiah, 2011;Kwok & Yu, 2013;Månsson, 2011;Mariani, Di Felice, & Mura, 2016).…”

Section: Introductionmentioning

confidence: 99%

The view from above: the relevance of shared aerial drone videos for destination marketing

Stankov

Kennell

Morrison

et al. 2019

Journal of Travel & Tourism Marketing

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The use of drones to produce videos has generated a large amount of visually appealing footage of various destinations. They attract much attention, but there are issues that affect their production, and their relevance to destination marketing. This research examines YouTube meta-data and spatial overlay analysis of shared aerial drone videos from the United Kingdom (UK). The results suggest that shared aerial drone videos have some unique user-generated content (UGC) characteristics and their spatial distribution tend to favor more populated areas. Theoretical and practical implications for destination marketing are further discussed.

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“…One of the emerging phenomena related to technology use is the increasing popularity of tourist videography. According to Dinhopl and Gretzel (2015, 2016a), taking videos enhances the immersion in the tourist experience compared with taking photos. In the case of tourist photography, when tourists practise the ritual of getting together and checking the camera to examine the photos they have taken, the event becomes a celebration of the pictures instead of immersing in what they are seeking with travelling.…”

Section: Representations Of the Tourist Experience And Technology Usementioning

confidence: 99%

Co-construction of the tourist experience in social networking sites: Two forms of authenticity intertwined

Wang

Alasuutari

2017

Tourist Studies

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Although social networking sites have become an important outlet for tourists to share their experiences -typically through mobile phones during their trips, communication of tourist experience in the context of social networking sites has been overlooked so far. In this article, we particularly focus on the ways sightseeing oriented tourist experience is communicated in social networking sites. By looking at the naturally occurring data generated by the users, we examine the ways the tourist experience is communicated in this particular context by using the analytical concept of authenticity. Based on the findings of language use strategies and interaction patterns in the data, we propose the concept of experientialisation to understand the tourist experience sharing in social networking sites. In that way, the article makes a contribution to the literature on authenticity.

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Changing Practices/New Technologies: Photos and Videos on Vacation

Cited by 13 publications

References 35 publications

YouTube channels influence on destination visit intentions

YouTube channels influence on destination visit intentions

The view from above: the relevance of shared aerial drone videos for destination marketing

Co-construction of the tourist experience in social networking sites: Two forms of authenticity intertwined

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