Changing Perception of Avian Influenza Risk, Hong Kong, 2006–2010

Liao, Qiuyan; Cowling, Benjamin J.; Lam, Wendy Wing Tak; Fielding, R

doi:10.3201/eid1712.110298

Cited by 12 publications

(13 citation statements)

References 4 publications

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“…Following two cross-sectional surveys (S1 and S2) conducted in April and December 2013, 7 two additional independent crosssectional surveys were conducted on 23-28 January (before LPMs were closed, S3) and [12][13][14][15][16][17] February 2014 (during closure of LPMs, S4), respectively. All four surveys (S1-S4) used the same methodology for sampling and data collection.…”

Section: Methodsmentioning

confidence: 99%

“…16 Furthermore, the persistently low probability of human-to-human transmission of H7N9 and continuing media attention on novel avian influenza strains and pandemics were likely to cause threat fatigue among the public. 17 Since 1997 when avian influenza A(H5N1) was first identified in Hong Kong, the government of Hong Kong has implemented increasingly stringent measures to reduce the availability of live poultry and viral amplification in LPMs. 17 -19 Isolations of avian influenza viruses over the past 15 years have prompted temporary suspension of live poultry importation but permanent closure of LPMs has been facing widespread opposition from the community and industry.…”

Section: Public Risk Perception and Attitudes Towards Live Poultry Mamentioning

confidence: 99%

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Public risk perception and attitudes towards live poultry markets before and after their closure due to influenza A(H7N9), Hong Kong, January–February 2014

Liao

Lam

et al. 2015

J Public Health

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Section: Methodsmentioning

confidence: 99%

Section: Public Risk Perception and Attitudes Towards Live Poultry Mamentioning

confidence: 99%

Public risk perception and attitudes towards live poultry markets before and after their closure due to influenza A(H7N9), Hong Kong, January–February 2014

Liao

Lam

et al. 2015

J Public Health

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“…A study conducted between 2006 and 2010 suggested that prolonged warning of a future pandemic was likely to cause pandemic-media-fatigue in the public and therefore decreased vigilance toward preventive behaviors. 16 Health promotion campaigns often involve health education, where effectiveness is defined as changing knowledge, attitude, and/or lifestyle. 17 Targeted campaigns offer opportunities to tailor messages to groups most in need, 18 because this brings greater impact.…”

Section: Most Appropriate and Effective Interventionmentioning

confidence: 99%

Needs Assessment for a Targeted Health Promotion Campaign

Tam

2018

Disaster med. public health prep.

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Since the first human A/H7N9 infection in Hong Kong, there has been an ongoing threat of human-to-human transmission, potentially causing a pandemic. Because there is no vaccine for A/H7N9, the individual preventive measures become all the more important for reducing transmission. However, due to the ongoing threat of numerous avian influenza viruses, the public may suffer from pandemic-media-fatigue. This study was done to assess the need for a targeted A/H7N9 health promotion campaign. Steven and Gillam’s framework using epidemiological, comparative, and corporate approaches was used to assess the need for a targeted A/H7N9 health promotion campaign.Local surveillance data showed that Hong Kong faces a double burden of increasing seasonal influenza activity and threat of an avian influenza pandemic. Experts warned of potential severity and difficulties in A/H7N9 control. In contrast, surveys showed that the Hong Kong public were suffering from pandemic-media-fatigue, lacked anxiety, had misconceptions, and were not vigilant in preventive practices. This was more evident in certain demographics. Content analysis showed that health promotion materials were not targeted or tailored in countries with human A/H7N9 cases. Targeted health promotion campaigns and framing the issue to increase public and media awareness are crucial in preventing the current pandemic-media-fatigue. (Disaster Med Public Health Preparedness. 2019;13:596-604)

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“…However, while live poultry exposure in urban residents could be largely reduced by limiting availability of live poultry [9], it would be difficult to reduce exposure among the rural residents due to economic and socio-cultural barriers. For example, in rural Vietnam, where around 90% of poor Vietnamese reside, small-scale domestic poultry husbandry predominates to provide an added source of eggs and meat for family consumption and extra cash from any poultry that can be sold [10].…”

Section: Introductionmentioning

confidence: 99%

Comparison of behaviors regarding live poultry exposure among rural residents in Vietnam and Thailand

Liao

Lam

Bich

et al. 2014

J Infect Dev Ctries

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Introduction: Live poultry exposure and risk behaviors are more prevalent in rural communities, increasing the risk of influenza A/H5N1 infection. We examined the economic and socio-cultural influences on poultry-related practices by comparing the poultry-related practices among Vietnamese and Thai rural residents by family income and consumption preference. Methods: Stratified cluster sampling was performed to select households. Within each household, one adult was randomly selected for a faceto-face interview in five Vietnamese and five Thai rural districts. Using a standardized questionnaire to assess domestic poultry husbandry, live poultry purchase, and demographics, logistic regression enabled comparisons of behaviors related to live poultry exposure and examination of associated factors. Results: Among 994 Vietnamese and 907 Thai rural residents, live poultry exposure (prevalence of raising poultry, improper handling of sick or dead poultry, touching live poultry before buying, and slaughtering poultry at home) was more prevalent among Vietnamese than Thai respondents. After adjusting for other demographics, respondents with higher family incomes were less likely to rear backyard poultry in both Vietnam and Thailand, and with more likely to buy live poultry in Vietnam, but not in Thailand. Consumption preference for live poultry was associated with being more likely to rear backyard poultry in Vietnam and Thailand, and with being more likely to buy live poultry in Thailand, but not in Vietnam. Conclusion: The findings suggest important roles of economic imperatives and cultural preference for live poultry for consumption in supporting poultry rearing and live poultry purchase among rural residents.

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Changing Perception of Avian Influenza Risk, Hong Kong, 2006–2010

Cited by 12 publications

References 4 publications

Public risk perception and attitudes towards live poultry markets before and after their closure due to influenza A(H7N9), Hong Kong, January–February 2014

Public risk perception and attitudes towards live poultry markets before and after their closure due to influenza A(H7N9), Hong Kong, January–February 2014

Needs Assessment for a Targeted Health Promotion Campaign

Comparison of behaviors regarding live poultry exposure among rural residents in Vietnam and Thailand

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